Event Marketing Specialist

We’re seeking an Event Marketing Specialist to plan, execute, and measure field and event programs that build brand awareness and generate qualified pipeline. Reporting to the Sr. Field & Event Marketing Manager, you’ll manage logistics and promotion for trade shows, regional field events, virtual events (webinars), and partner activations and collaborate closely with Sales, RevOps, Demand Gen and Product Marketing. You’re detail-obsessed, customer-centric, and comfortable moving from booth logistics and vendor coordination to email campaigns, and post-event analytics.Familiarity with higher-education audiences is a plus. Key Responsibilities• Plan, coordinate, and execute a calendar of in-person, virtual (webinars), and partner events that support pipeline and regional goals. • Own end-to-end logistics: timelines, budgets, vendor sourcing, shipments, swag, booth/AV, on-site staffing, and travel. • Drive pre-event promotion (email, social, sales plays, landing pages) and post-event follow-up in collaboration with Sales and Marketing Ops. • Build event/registration pages; manage check-in/badging; ensure lead capture devices and integrations are tested and reliable.• Partner with Sales on attendee targeting, meeting scheduling, and at-event activations (demos, roundtables, dinners) to accelerate opportunities. • Coordinate with Product Marketing for messaging, talk tracks, and speaker/presentation readiness. • Track and report event KPIs (registrations, show rate, MQLs/SQLs, meetings, pipeline/revenue, ROI); recommend optimizations. • Research and evaluate sponsorships; negotiate benefits; ensure deliverables are fulfilled. • Maintain the events calendar, briefs, run-of-show, staffing plans, and post-mortems.• Travel for on-site execution (approx. 10–20%), including occasional evenings/weekends. Skills Knowledge and Expertise• 1–3 years in B2B field/event marketing (SaaS preferred); familiarity with higher-education audiences is a plus. • Solid project management: build timelines, manage budgets, coordinate vendors, and hit deadlines across parallel workstreams. • Data-driven mindset: define KPIs, build reports, and translate insights into next-event improvements. • Excellent written and verbal communication; able to craft compelling invites, sales enablement, and on-site scripts.• Strong cross-functional collaboration with Sales, RevOps/Marketing Ops, Product Marketing, and external partners. • Bonus (not required): experience with Salesforce + Pardot, Cvent, and Zoom. Working at CoursedogHealthcare, Dental & VisionWe follow a fixed contribution model to ensure equity and transparency. Each employee receives the same annual dollar amount to allocate toward their medical, dental, and vision coverage. This empowers you to select the plan that best meets your needs — whether it’s a base-level plan or a more comprehensive option.Depending on the selected coverage level, the company covers:• Employee-only coverage: 99% to 55% of monthly premiums• Employee + dependents: 77% to 43% of monthly premiumsWe proudly partner with bolthires and Guardian, and offer access to best-in-class wellness perks including:• Spring Health (mental health support)• XP Health (vision benefits)• Carrot Fertility (family planning)• One Medical (primary care)We also support pre-tax savings through Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).Retirement PlanningTo support long-term financial health, we offer a 401(k) plan from day one of employment. Beginning January 1, 2026, we’ll provide a 4% employer match on your annual salary (subject to federal limits) for employees contributing to a tax-advantaged retirement account. Paid Time OffWe trust our employees to manage their time responsibly. That’s why we offer an unlimited Paid Time Off policy — because flexibility and balance are critical for sustained excellence and personal well-being.Remote-First Since InceptionWe were built for distributed work. Our culture emphasizes flexibility over rigidity, outcomes over hours, and transparency over gatekeeping. We are committed to being a remote-first organization indefinitely, empowering you to work where and how you thrive best. EquityAs a valued contributor to our collective success, you’ll participate in the upside. All employees are granted equity in the company, with vesting aligned to your role and tenure. Equity grants are reviewed and adjusted with promotions to reflect your evolving impact.Paid Parental LeaveWe proudly support working parents with industry-leading benefits. • Primary caregivers are eligible for 12 weeks of paid leave• Secondary caregivers receive 6 weeks of paid leaveThis time is fully paid and available to all eligible employees regardless of gender or family structure. About CoursedogOur mission is to break down barriers to opportunity for students. Coursedog provides higher ed with modern technology solutions – empowering institutions, students, and communities across the globe.Coursedog's founding story is rooted in the desire to help students achieve their highest goals. In 2018, Coursedog's co-founders and then college students, Justin Wenig and Nick Diao, were frustrated by how difficult it was to get into the classes they needed to graduate on time. After speaking with higher education provosts and registrars to better understand how academic scheduling works, they came away with a vision that permeates the company today. Coursedog has raised $113M total capital as a remote-first, hyper-growth startup currently backed by JMI Equity, and with past investments from YC and First Round Capital.We were recently ranked in Forbes top 500 US startup employers and our employee engagement scores rank in the top 5% of tech companies. Apply tot his job