Sr. HubSpot & Salesforce Marketing Automation Specialist

Sr. HubSpot & Salesforce Marketing Automation Specialist,Go Maverick Group is working with a B2B marketing agency who is looking for a Sr. HubSpot & Salesforce Marketing Automation Specialist to join their team. The job responsibilities will be split between digital campaign initiatives, Salesforce administration and content development. Digital CampaignsWork closely with other marketing automation strategists and account managers to create, plan and execute campaigns and supporting tactics in HubSpot, Pardot and other platformsMonitor and analyze ROI and KPIs to provide insight for improvementExecute and report on A/B testsCreate, report on and optimize nurture workflowsBring new technology and best practice ideas to the agency for improving technology implementationsServe as a lead resource for client questions about marketing automation--attend client meetings and own HubSpot/Pardot strategy for select clientsCoordinate trouble ticket items with marketing automation software platforms as they ariseSupport SEO and PPC projects as it relates to marketing automation initiativesAssist in standardizing the implementation of digital marketing tactics across the agencySalesforce AdministrationCreate bi-directional syncs between marketing automation tools to clients' Salesforce orgs and generate reports to showcase the return on marketing programsTroubleshoot user issues and answer client inquiriesDocument processes and resources to share best practices with clientsContent DevelopmentAssist with the writing and execution of digital marketing campaigns and playbooks, including emails and social mediaEnsure content written is consistent with their client’s brands and personas.Coordinate the creation and publishing of digital content (e.g. website, blogs, press releases, etc.)RequirementsHubSpot proficient, certification preferredMinimum 5 years Salesforce experience, ideally Salesforce Certified AdministratorAt least 5+ years digital marketing and/or marketing automation experienceFamiliarity with Pardot and/or MarketoFamiliarity with email tools such as Constant Contact, Mailchimp, etc. Excellent analytical and project management skillsAn ability to multitask and perform under tight deadlinesStrong verbal and written communication skillsbolthires Analytics and/or social media experience a plusWorking knowledge of HTML, CSS experience a plusPrior agency experience is highly preferredProficient in bolthires Analytics/GA4 -- certification preferredBenefitsThis is a positive, engaging workplace that offers tremendous opportunities for success-minded individuals.Employees enjoy:A collaborative, remote working situationCompetitive salaryBonus opportunityFull benefits: medical, dental, vision, short/long-term disability401kGenerous PTO/paid holidaysApply tot his job