Marketing Program Manager, Marketplace

SilverAssistMarketing Program Manager, MarketplaceLocation: Kansas City or RemoteReports to: VP of MarketplaceSalary: $90k/yearAbout the RoleSilverAssist is expanding our marketplace to connect seniors and their families with trustedservices that support them at every stage of the aging journey. We’re looking for a motivated anddriven program manager with a passion for innovation — someone who isn’t afraid to thinkoutside the box, work hard, and make a measurable impact. As the Marketing Program Manager, you’ll blend program management, digital marketing, andaccount partnership skills to help launch and grow our partner ecosystem.Working cross-functionally with marketing, sales, and product teams, you’ll manage partner onboarding,execute marketing campaigns, and optimize performance across channels like email, ads, nativeplacements, and lead generation programs. What You’ll DoPartner & Program Management● Lead onboarding and setup for new marketplace partners, ensuring seamless integration acrosscampaigns and digital placements. ● Manage partner assets, goals, and campaign timelines, coordinating efforts across marketing,design, and operations teams.● Act as the main point of contact for partner communication, campaign execution, andperformance updates. ● Build and maintain strong, long-term relationships that drive partner satisfaction and retention. Marketing & Campaign Execution● Develop and manage co-branded and partner marketing campaigns across email and digitalchannels. ● Create, test, and deploy email campaigns — managing segmentation, design, QA, andperformance optimization. ● Conduct A/B testing to refine content, improve engagement, and maximize ROI.● Collaborate with creative teams to deliver campaigns that align with both SilverAssist and partnergoals. Analytics & Optimization● Monitor and analyze campaign KPIs, engagement, and conversion metrics to measureperformance and guide strategy. ● Manage dashboards and reports to visualize trends, optimize targeting, and share actionableinsights with partners and internal stakeholders. ● Continuously refine workflows and messaging based on data-driven results. Strategic Growth● Support the VP of Marketplace and VP of Marketing in refining partner strategy, categoryexpansion, and co-marketing initiatives.● Research, develop, and launch a new partner marketing workflow and campaign calendar tostreamline planning and collaboration. ● Stay current on industry trends, competitive strategies, and new marketing tools to driveinnovation. What You Bring● 4–6 years of experience in direct marketing, program management, or partnerships, ideally in amarketplace or multi-partner environment. ● Proficiency with marketing automation platforms (HubSpot, Constant Contact, Mailchimp,Salesforce Marketing Cloud, etc.).● Strong project management, organizational, and communication skills. ● Analytical mindset with proven experience tracking and optimizing campaign performance. ● Creative problem-solver with the ability to manage multiple priorities in a fast-pacedenvironment. Why SilverAssistSilverAssist is on a mission to simplify and support every step of the senior living journey —from finding the right community to financing the move and beyond. Join us as we build amarketplace that empowers families and helps our partners reach those who need them most.Learn more about SilverAssist and our family of services, including OasisSenior Advisors,ElderLife Financial, AidandAttendance.com, CareChanges, and FamilyAssets, atwww.silverassist.com. Apply tot his job