Job Title: Strategic Marketing Consultant (DACH Focus) for Channel Audit & Step-by-Step Optimization

We are looking for a strategic marketing consultant (freelance) to analyze and optimize our existing online marketing setup. We do not want to rebuild everything from scratch – we want a clear picture of where we stand and a realistic, step-by-step plan to get better. Scope of workYou will:Run a current state (IST) analysis of our main channels:Instagram, Facebook, TikTokWebsite & BlogGoogle AdsIdentify where our leads really come from and which channels contribute most to qualified leads and sales.Create a pragmatic, strategic roadmap:Where are we now? Where do we want to go (realistic targets)? Which concrete actions can we take step by step without blowing everything up? Work strictly data-driven:Use tracking, reporting and (where useful) A/B testsMake sure every important change is measurable and can be evaluated afterwardsTools & skillsYou should be comfortable with:Online marketing strategy and performance-oriented thinkingSEO (on-page and basic off-page)Google Ads, Google Analytics, Google Search ConsoleUnderstanding how to extract the relevant insights from these tools (not just screenshots)Using AI tools (e.g.ChatGPT) for research, ideation or drafts is explicitly welcome – as long as you mention openly where and how you use them. Transparency is important to us. Language & marketGerman language is mandatory (C1/C2 or native level). You must genuinely understand the German market and typical German expectations, tone and mindset. All ongoing communication will be 100% in German (calls, messages, feedback). What we don’t wantNo generic “copy-paste” applications full of buzzwords. No “I can do everything for everyone” offers.No unrealistic pricing – we are looking for fair, reasonable rates for a focused, strategic project. Start your message with the word “Strategy”. In your first message, please include 2–3 very concrete first ideas or hypotheses based on the description (e.g. what you would check first, where you suspect quick wins, what you would want to measure). No standard phrases – show us how you think. Add:A short intro (2–3 sentences) about your experience with German clients / German market1–3 short examples where you improved results through a structured analysis and step-by-step optimizationYour preferred pricing model (hourly / fixed price) and your typical rate rangeWe are looking forward to working with someone who is analytical, transparent, pragmatic – and who enjoys improving an existing setup instead of reinventing everything.Apply tot his job