Full-Stack Marketing Consultant Needed for AI Mobile App Launch (Senior Audience Focus)

We are launching a new AI-powered mobile application focused on emotional support, companionship, and communication for seniors and their families. The app is part of a broader ecosystem of AI apps under the E-Cyber Solutions Group. We are now preparing major marketing initiatives, including a holiday gifting campaign (“GiftTalk Cards”), user acquisition for seniors and adult children, and awareness campaigns for our voice AI features. We’re looking for a hybrid marketer — someone who can provide strategic guidance AND hands-on execution across paid ads, funnels, landing pages, and creative testing.Responsibilities (Strategy + Execution)Strategy (High-Level)• Develop clear messaging for seniors and family decision-makers• Shape the value proposition for GiftTalk Cards (holiday and beyond)• Define bolthires audiences, interests, and demographic layers• Plan emotional marketing angles focused on loneliness, trust, and relevance• Build the acquisition funnel from ad → landing page → app → subscription• Recommend channel mix (Meta, TikTok, bolthires, bolthires, Reddit)• Provide guidance on retention, activation, and subscription conversionExecution (Hands-On)• Build and manage Meta, TikTok, bolthires, or bolthires campaigns• Create ad copy, basic visuals, variations, and A/B tests• Set up landing pages (or work with our designer) and optimize them• Implement tracking: Meta Pixel, TikTok Pixel, bolthires Tag Manager, GA4• Build creative testing frameworks• Analyze data daily/weekly and optimize CAC, ROAS, and install rates• Provide weekly performance reports with insights and next steps• Build and adjust funnels as needed• Help prepare creatives for GiftTalk holiday pushThis is NOT a “consulting-only” role — we are looking for a marketer who can think, plan, and execute.Required Skills• Paid ads execution (Meta, TikTok, bolthires, or bolthires)• Creative testing & performance optimization• App marketing (or demonstrated ability to learn quickly)• Conversion rate optimization (CRO)• Landing page personalization & funnel optimization• Messaging for emotionally sensitive products• Understanding of subscription funnels and KPIs• Strong analytics + reporting experience• Ability to communicate insights clearly and proactivelyNice to Have• Experience marketing to seniors or adult children• Experience with wellness / emotional support / mental health campaigns• Experience with AI-based consumer apps• Basic design ability (Canva, Figma, or similar)• Experience scaling campaigns at $100–$1000/day budgets Apply tot his job