Chief Marketing Officer (CMO) Consultant (Contractor)

About Success TutoringSuccess Tutoring is one of the fastest-growing education franchisors, empowering K-12 students through personalised learning and a motivation-driven tutoring model. With a rapidly expanding franchise network across Australia and international markets, we are redefining the tutoring industry and building a global brand that inspires, uplifts, and creates impact through education. Role OverviewWe are seeking a strategic, high-performing Chief Marketing Officer (CMO) Consultant to lead and elevate our marketing function on a part-time basis.This role is ideal for an experienced marketing leader who thrives in a fast-paced, entrepreneurial environment and is passionate about building world-class marketing engines for growing franchise brands. You will guide our marketing team, shape brand strategy, and drive demand-generation initiatives to support both franchise growth and student enrolments across the network. This is a consultancy-based role with flexible hours, reporting directly to the CEO. Key Responsibilities• Strategic Leadership• Develop and refine the company-wide marketing strategy aligned with growth objectives.• Advise the executive team on branding, positioning, and market opportunities. • Oversee marketing calendar, launch campaigns, and performance planning. • Team Leadership & Management• Lead and mentor a team of marketing assistants focused on content, social media, and CRM campaigns. • Implement accountability, productivity systems, and creative workflows. • Run weekly marketing stand-bolthires and reporting meetings. • Growth & Demand Generation• Design and optimise funnels for franchise recruitment and student acquisition.• Oversee paid ads strategy (Meta, bolthires, TikTok), email marketing, content strategy, and partnerships. • Ensure landing pages, websites, and conversion systems are optimised. • Brand & Creative Direction• Maintain and evolve brand tone, creative direction, and campaign quality. • Review and approve key marketing content. • Support the growth of video-based personal branding and PR opportunities. • Data & Reporting• Monitor dashboards and KPIs across CAC, CPL, LTV, engagement, and funnel performance.• Implement tracking systems and attribution reporting. Type & Structure• Contractor and Retainer model (~8 hours per week)• Remote work with flexibility• Available for weekly leadership check-ins, team calls, and performance reportingCompensation• $60-$150 per hour (depending on experience)• Retainer structure aligned to weekly hoursWhy Join Us? • Shape the marketing engine of a fast-scaling global education brand• Work directly with the CEO & executive leadership team• Lead a motivated team and build scalable marketing systems• Flexible, high-impact strategic roleRequirements• Proven experience as a senior marketing leader or CMO (preferably in franchising, education, or multi-site brands)• Deep knowledge of digital marketing funnels, paid ads, content marketing, and brand building• Demonstrated ability to lead, coach, and scale marketing teams• Analytical and data-driven with strong performance marketing understanding• Highly organised, proactive, and execution-focused• Strong communication and creative direction skills Apply tot his job