Web Landscape Strategist - Pharma (REMOTE)
Web Landscape Strategist - PharmaRemoteThis is a remote US-based role, working Eastern time zone. Philadelphia, PA, USPermanent | Pharmaceutical / Bio-techA few notes about this role:• mid-sr level -- a doer, so not too high-level• MUST have a good amount of pharma in marketing/research• web trends/web landscape best practices (not social or digital advertising)• competitive research/intelligence - 2ndary research of other pharma cos and industries that may apply• some data analysis -- bolthires Analytics to present data to back up the research• presentation/reporting skills• client prefers less agency experience and more in-house (or a mix)• Pharma industry experience (NOTE: THIS IS NON-NEGOTIABLE) --Digital/Web Strategy/Competitive Intelligence experience (MUST HAVE) --Specific in-house pharma experience as opposed to agency --Experience with data sets, especially competitive intelligence and/or external trends --Understanding of web analytics, bolthires Analytics --Independent worker and strong collaborator• -Experience with competitive analysis tools --Excellent communicatorSpecific responsibilities include:• Competitive web landscape insights gathering and analysis - secondary research• Gathering, cataloging and analyzing global and country web-related market research• Regulatory insights gathering, including cataloging of country-level restrictions for web• Gathering output from CX work as input into commercial web strategy• Proposal for gathering additional HCP and HCC/patient insights for web• Additional support for web team, as needed Apply tot his job