Sr. Marketing Consultant

Overview:LPL Financial is seeking an experiencedSenior Marketing Consultant who is confident in being client-facing and is flexible in an ever-changing environment. As a member of the Business Strategy and Innovation (BSI) team, you will be responsible for creating and executing marketing strategies for high-profile financial advisor brands. This role requires a strong understanding of digital and traditional marketing best practices, as well as excellent written and verbal communication skills.Responsibilities:• Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor's overarching goals. * Create traditional advertisements such as print, billboard and radio, negotiating rates with publication companies. * Implement prospect engagement, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.* Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic. * Learn and produce each advisor's marketing plan based on advisor preferences, working with LPL's current tools to integrate the overarching plan. * Schedule and host regular weekly or bi-weekly discussions with the advisors. * Work with internal and external parties to maintain the advisor's brand (logo, design treatment, etc. ), website, and blog. * Collaborate with fellow marketing consultants to provide feedback and program enhancements from the advisors and deliver the best results for your advisor brands.* Some travel may be possible, but less than 10%• * Qualifications:• 5+ years' experience in traditional and digital marketing• Solid understanding of e-commerce, social media advertising, PPC, SEO & SEM• Solid knowledge of CRM, inbound marketing tools, and web management• Understanding of offset and digital print• Excellent written and verbal communication skills• Excellent project management and organizational skills• Bachelor's degree in marketing, communication, or related field• Experience in event planning and webinars is a plus• Working knowledge of web design principles, best practices, and content management platforms• Ability to develop and execute sales and marketing strategies• Good understanding of digital marketing tools like bolthires Analytics, bolthires AdWords, & AdvisorStream• Financial services experience is a plus• * Benefits:• Competitive salary range: $82,100-$136,900/year• Comprehensive Total Rewards package designed to support your success at work, at home, and at play• 401K matching• Health benefits• Employee stock options• Paid time off• Volunteer time off• And more Apply tot his job