Shopify E-Commerce Design & Conversion Optimization Expert (Health & Supplements Brand)
ob DescriptionWe are a fast-growing U.S. supplements brand looking for a high-level Shopify expert to redesign, optimize, and elevate our store’s entire user experience. Our brand sells in the U.S. market in the health & wellness / supplements niche (Brain Nootropic, Bariatric Multivitamin, Blood Pressure Support). We already have a Shopify store, but it needs a full professional redesign, better structure, improved product pages, clean mobile UX, and CRO improvements. We want someone who understands U.S.D2C consumer behavior, has experience in supplements, and knows how to translate traffic into sales. Your Responsibilities1. Shopify Store RedesignModern, clean, high-converting layoutBuild a strong brand identity aligned with health/supplementsImprove homepage sections, hero banners, offer bars, and navigationCreate a clear customer journey with minimal friction(Reference recommendations: UX, navigation, and structure improvements from our audit )2. Product Page Optimization (VERY IMPORTANT)Each product page must include:High-quality layout and structureStrong benefit-focused copywritingInfographics + lifestyle imagesSupplement Facts layoutBefore/after visualsComparison charts“Why Us” trust blocksFAQ, shipping, certifications, returnsCross-sell bundles(Supported by the website audit and product page improvements )3.Mobile OptimizationSmooth navigationSticky add to cartFast-loading imagesClean mobile spacing4. Conversion Rate OptimizationImprove site load speedBuild bundles (Brain + Bariatric, etc.)Add subscription optionsSet up cross-sell/upsell elementsImprove trust badges & credibilityImprove layout for ADA/accessibility & SEO(Follows CRO recommendations from our Shopify optimization report )5. Visual Asset CreationWe need a designer who can create:Homepage hero/banner designsProduct mockupsInfographicsIcons for benefitsAttractive lifestyle images6.App Setup & IntegrationsReviews (Judge.me)Loyalty & rewardsUpsells (Rebuy/Zipify/OneClickUpsell)Email capture (Klaviyo or others)Subscription appSpeed optimization tools7. Best-Practice Setup for D2C Supplement BrandsBlog layout for SEO articlesCompliance-friendly marketing contentClean UI for FDA/GMP badgesStrong storytelling and brand credibility blocks(Supported by the strategic D2C improvements in our 30-page report )Who We’re Looking ForMust HaveExperience:Shopify + health & supplements brandsGraphic design for e-commerceDeep CRO understandingU.S.market experienceAbility to redesign pages end-to-endFluent in EnglishBonus Skills:Ability to design A+ content for product pagesExperience with subscription modelsFamiliarity with bolthires-to-Shopify migration strategies(As emphasized in “bolthires Escape Plan” roadmap and D2C best-practices )DeliverablesFully redesigned Shopify store3 fully optimized product pages1 bundles pageComplete homepage redesign8–12 custom infographicsUpdated navigation + collectionsBrand-consistent color system & fontsSpeed-optimized theme setupDesktop + mobile versionsApps installed & configuredProject TypeOne-time project with long-term partnership optionWe will continue launching new products and need ongoing supportBudgetOpen to offers — quality is more important than lowest price.Please send:Portfolio of past Shopify projectsExamples of supplement or skincare e-commerce workYour estimated bolthires & timelineStart your message with: “I know D2C supplement UX”Then include:Portfolio linksYour proposed timelineTools/apps you preferPrevious similar projects Apply tot his job