Senior Vice President Marketing

We’re looking for aSenior Vice President of Marketing to lead Brami’s next chapter—from powerful campaigns to in-store sell-through and beyond. As our senior-most marketer, you’ll drive forward the brand’s defined strategy, ensuring every touchpoint—creative, retail, content, and product—advances a consistent, culturally relevant brand narrative. You’ll oversee the full marketing function, with clear creative leadership and ownership of campaign strategy, execution, retail marketing, paid media, and innovation pipeline management.This is a rare opportunity for a creative-leaning operator who knows how to scale a challenger brand with precision and soul. What You’ll OwnTeam Leadership & Cross-functional Collaboration• Own and manage the marketing budget across all workstreams with ROI rigor• Build and lead a best-in-class marketing team and partner ecosystem• Collaborate closely with founder, sales, ops, and finance to align marketing with business objectives• Represent Brami in external meetings with press, partners, investors, and buyersBrand Direction, Stewardship & Strategy Activation• Own Brami’s defined brand positioning and oversee how it comes to life, ensuring consistency in tone, visuals, and experience across all touchpoints• Translate brand strategy into marketing objectives, campaign platforms, and go-to-market plans• Build and execute large-scale, brand-building campaigns with significant budget allocation, particularly outside of shopper marketing• Lead the development of compelling briefs and oversee creative execution across digital, social, experiential, and in-storeIntegrated Marketing & Campaign Leadership• Provide strategic leadership over the annual and quarterly integrated marketing calendar, defining high-impact moments across product launches, seasonal campaigns, and key cultural windows• Lead and direct cross-functional campaign planning, ensuring full alignment and flawless execution across e-commerce, retail, content, social, PR, experiential, and in-store channels, with day-to-day development and activation supported by direct-report team membersPaid Media & Performance• Set the overarching paid media strategy and define KPIs across all channels—social, search, influencer, affiliate, and programmatic - while guiding the team responsible for execution• Oversee performance frameworks that track and optimize both brand and acquisition metrics• Provide leadership to team members who manage ongoing reporting and performance refinementInnovation Strategy & Pipeline Management• Lead marketing’s strategic role in product innovation by steering consumer insight development, opportunity sizing and product storytelling• Guide the team responsible for synthesizing insights and translating them into compelling innovation strategies that fuel the product pipelineWho You Are• 10+ years of marketing experience in food & beverage, CPG, or consumer lifestyle brands• An incredible instinct and eye for creative, with proven experience building and scaling challenger brands with creative distinction and operational excellence• Strong track record of building and executing large-scale brand-building campaigns with significant budget allocation, particularly outside of shopper marketing.• Top-of-funnel expertise, with fluency across channels like influencer, paid social, partnerships, and integrated media—driving awareness and affinity through storytelling and brand world-building• Must also be a GM-minded leader with a sharp understanding of P&L implications, ensuring creative strategy aligns with business objectives and drives measurable growth across the full funnel• Strategic and resourceful—able to balance vision with execution, storytelling with performance• Natural leader and communicator who inspires teams, agencies, and stakeholders alike• Passionate about Italian food and culture, wellness, and building brands that shift culture• Travel: 15-20% (if not NY based, most travel would be to NY)What to Expect• A one-team-one-dream, balanced “work hard, live well” culture• Creative, retention, paid media, shopper marketing agency partners• Competitive salary, equity options, health benefits, unlimited time-off, team retreats & events Apply tot his job