Senior Omnichannel Marketing Manager, Oncology

About the positionResponsibilities• Responsible for development and execution of omnichannel marketing plan, in line with marketing strategy and business objectives• Oversees all digital (paid, organic, website) and manages relationships with external agency partners that develop and execute media• Owns annual marketing content calendar• Continuously optimizes investment to deliver sales, thought leadership, and media KPI targets and report progress against goals• Partners closely with marketing managers to develop tactical content and optimize channels that deliver desired results• Analyzes and reports on relevant business metrics and industry trendsRequirements• Bachelor's Degree or equivalent years of experience required• 8+ years professional marketing experience with 5+ years of digital strategy and execution oversight• 2+ years as a people leader• Experience working in oncology/urology, genetic testing, or medical device industry preferred• Experience using content syndication and maintenance platforms• Strong analytical background to support a test and learn approach while continually evolving and optimizing campaigns for business value• Excellent attention to detail, very well organized and ability to work in a fast-paced changing environment• Clear and concise communication skills with high initiative and ability to think outside the box• Ability to collaborate and communicate cross-functionally• Ability to manage multiple projects with varying priority at one time• Ability to prioritize and manage workload across a team of omnichannel marketers• Up to 20-25% travel requiredNice-to-haves• Experience in a sales-driven organization or advertising agency that supports a sales-driven organization Apply tot his job