[Remote] Technical Program Manager, Demand Generation

Note:The job is a remote job and is open to candidates in USA. ConnectWise is a leading global software company dedicated to the success of technology solution providers. They are seeking aSenior Marketing Operations Manager to enhance their demand generation efforts by leveraging marketing technology and data, and to act as a crucial link between various teams to drive pipeline growth and revenue impact. Responsibilities• Work on strategic technology projects for the Marketing and Demand Gen Team• Drive AI strategy execution for the Marketing and Revenue Teams• Monitor and maintain data hygiene, enrichment, segmentation, and attribution tracking across platforms• Manage lead routing, scoring models, and revenue cycle architecture to ensure seamless marketing-to-sales handoffs and pipeline acceleration• Act as the primary liaison between marketing, sales, revenue operations, product marketing, and analytics teams to align campaigns with business objectives• Translate business needs into operational requirements and ensure timely delivery of marketing programs and technology projects• Support campaign execution teams (webinars, live events, digital) by building operational infrastructure, workflows, and analytics• Lead complex, multi-stakeholder marketing initiatives from concept through execution and measurement• Champion a test-and-learn mindset, continuously identifying opportunities to improve efficiency, scalability, and business impactSkills• 6–10 years of experience in marketing operations, demand generation operations, or revenue operations in a B2B SaaS environment• Proven expertise in marketing automation platforms (Marketo/HubSpot/Pardot), Salesforce CRM, and analytics tools (Tableau, Looker, PowerBI, etc.)• Strong understanding of demand generation funnels, campaign attribution, and pipeline metrics• Hands-on experience implementing AI-driven marketing solutions (e.g., content generation, predictive scoring, chatbots, recommendation engines)• Excellent stakeholder management and communication skills, with a track record of cross-functional influenceCompany Overview• ConnectWise is a software company that transforms how technology solution providers build, manage, and grow their businesses.It was founded in 1982, and is headquartered in Tampa, Florida, USA, with a workforce of 1001-5000 employees. Its website isCompany H1B Sponsorship• ConnectWise has a track record of offering H1B sponsorships, with 2 in 2025, 4 in 2024, 1 in 2023, 2 in 2022, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job