Remote Social Media Marketing jobs Jobs in Costa Mesa, California | Remote Work From Home

Remote Social Media Marketing jobs (Remote)Location: Remote — flexible hours around Costa Mesa, California We’re launching the next wave of our brand‑voice program, and the feeds we’ll be filling are the first public sign‑off of a $12 M Series B round that just closed last month. That’s why we need a social‑media marketer who can turn the buzz around our new AI‑powered analytics dashboard into real conversations, clicks, and qualified leads—right now. --- ##The Reality ofThis Role When we talk about “social media” we don’t mean posting pretty pictures on a schedule.You’ll be the bridge between a product team that just shipped a feature that reduces churn by 19 %, a sales crew that needs fresh, qualified prospects every week, and a community that’s already talking about us in the Costa Mesa tech scene and beyond. We built this role because our user‑acquisition funnel stalled at the middle of the funnel in Q2 2024. The numbers showed a 27 % drop‑off after the first touch, and the leadership team agreed the only way to revive that pipeline is to own the conversation where our audience lives: Instagram, LinkedIn, Twitter, TikTok, and the emerging platforms that our growth‑hacking squad is secretly testing.You’ll sit beside a pair of senior copywriters, a visual designer who lives in a coworking space in downtown Costa Mesa, and a data analyst who’s been pulling quarterly reports from the California office for the last three years. Decision‑making is async, but we have a weekly “Content Sync” call on Thursday at 10 a.m. Costa Mesa time. The rest of the week you’ll be moving between Trello boards, Slack threads, and a handful of analytics dashboards, all while keeping your own calendar free enough to answer a sudden brand‑crisis tweet at 2 a.m.(yes, it happens). The biggest challenge? Juggling organic growth with paid push, staying true to the brand voice while testing bold, data‑driven experiments, and doing it all without a massive agency budget. If you love seeing a meme go from draft to 10 k engagements and then measuring the lift it creates in trial sign‑ups, you’ll feel at home. > “I remember staying up until 3 a.m. on a rainy Tuesday in Costa Mesa because a comment on our TikTok went viral. The next morning we saw a 12 % bump in free‑trial conversions.Those moments remind me why I love this job.” – Emma,Senior Social Media Lead --- ## What You’ll Actually Do 1. Own the end‑to‑end content calendar for Instagram, LinkedIn, Twitter, TikTok, and emerging platforms, publishing a minimum of 12 posts per week per channel. 2. Develop and execute at least four paid‑social experiments each month, allocating a $15 k monthly ad spend across Meta, LinkedIn, and TikTok Ads Manager while tracking ROAS. 3. Partner with the product team to translate feature releases into bite‑size stories, using Canva and Adobe Creative Cloud to produce carousel posts, short videos, and GIFs.4. Build a weekly performance report in Google Data Studio that surfaces KPIs such as engagement rate, click‑through rate (CTR), cost‑per‑lead (CPL), and follower growth, then present insights to the leadership team every Friday. 5. Launch and maintain community hashtags and user‑generated content (UGC) contests that generate at least 250 unique submissions per quarter, feeding the pipeline for our referral program. 6. Collaborate with the SEO lead to repurpose top‑performing blog posts into micro‑content that drives a 5 % lift in organic traffic to the landing pages.7. Monitor brand sentiment in real time using Sprout Social’s listening module, responding to high‑priority mentions within 30 minutes and escalating crises to the PR manager within 2 hours. 8. A/B test caption lengths, emojis, and posting times using Later and Buffer, aiming for a 10 % improvement in average engagement per post quarterly. 9. Mentor a junior social coordinator (who works part‑time from Costa Mesa) on best practices for community management and reporting. 10. Coordinate with the customer‑success team to surface happy‑customer stories, turning them into case‑study snippets for LinkedIn Carousel ads.11. Set up automated workflows in Zapier that pull leads from Meta Lead Ads into HubSpot, reducing manual entry time by 80 %. 12. Track competitor activity through Social Mention and Feedly, summarizing key takeaways in a bi‑weekly “Competitive Pulse” memo. --- ## Skills That Truly Matter Must‑haves - Proven track record of scaling social‑media audiences by at least 30 % YoY on any major platform. - Mastery of Sprout Social, Meta Business Suite, TikTok Ads Manager, Later, Canva, and Google Analytics (must be able to pull a funnel report without a tutorial).- Strong copywriting chops: ability to write headlines that fit within 125 characters yet still spark curiosity. - Data‑driven mindset: comfortable creating and interpreting dashboards, setting SMART goals, and adjusting spend based on cost‑per‑acquisition (CPA) targets. - Experience managing a $100 k+ annual social‑ad budget, with the discipline to stay within a ±5 % variance. Nice‑to‑haves - Knowledge of HubSpot or Marketo for lead nurturing. - Familiarity with TikTok Creator Marketplace and influencer contract negotiations.- Background in video editing (Premiere Pro or Final Cut) for short‑form content. - Prior work in a B2B SaaS environment, especially with an audience in the California enterprise sector. - Fluency in a second language (Spanish or French) to help us expand into new markets. --- ## Standout Extras - Authored a guest article on “Social‑Media Attribution for SaaS” that was featured in MarketingProfs and garnered 2,400 reads. - Ran a side‑project Instagram account that grew from 0 to 15 k followers in six months, focusing on AI‑driven productivity tips.- Mentored a cohort of five junior marketers through a local Costa Mesa bootcamp, providing weekly feedback on copy and design. - Built a proprietary UGC aggregation script using Python and the Instagram Graph API, cutting the content‑curation time from 12 hours to 2 hours per week. - Launched a TikTok challenge that resulted in 1.2 million views and produced 3,400 qualified leads within three weeks. --- ##Compensation & Benefits - Base salary:$78,000 – $92,000 per year, commensurate with experience and proven results.- Performance bonus: up to 15 % of base salary, paid quarterly based on KPI attainment (engagement lift, lead volume, ROAS). - Home‑office stipend:$1,500 one‑time credit for ergonomic chair, monitor, or coworking space in Costa Mesa. - 401(k) match: up to 4 % of salary, vested after one year. - Health coverage: Medical, dental, and vision plans covering 80 % of employee premiums; dependents at 70 %. - Paid time off:20 days vacation per year, plus 9 paid holidays (including President’s Day and Veterans Day).- Learning budget:$2,000 annually for courses, conferences, or certifications (we’ve sent teammates to Social Media Week in New York and Content Marketing World in Chicago). - Well‑being: Quarterly mental‑health stipend of $300, and optional access to a virtual yoga class that many of our California staff love. --- ## Growth & Culture We’re a fully remote team, but we keep a strong sense of “local‑first” because most of our leadership still calls Costa Mesa home. Our async workflow means you’ll set your own schedule as long as you’re available four hours overlapping with the core 9 a.m.–5 p.m.window in Costa Mesa time. We use Notion for project tracking, Slack for day‑to‑day chatter, and Zoom for the weekly “Content Sync.” In the next 12 months, you could move from managing the day‑to‑day social calendar to owning the entire Demand‑Gen funnel for the brand, guiding strategy across email, webinars, and paid search. Within two to three years, a high‑performing marketer often steps into aSenior Social Lead or Head of Community role, directing a small team of specialists and reporting directly to the VP of Marketing.We invest heavily in mentorship: every quarter you’ll have a 30‑minute “Career Check‑In” with our Director of Marketing, plus a rotating “Shadow Day” where you can sit in on product‑design reviews, sales calls, or executive board meetings (on Zoom, of course). One thing you’ll notice quickly: we’re brutally honest about priorities. When a new product launch threatens to divert resources, we’ll tell you on the spot that your usual posting cadence might drop from 5 times per week to 3 for a month, but we’ll also give you the data that shows why the trade‑off matters.Transparency is our north star, and it helps us keep our focus even when the social feed gets noisy. --- ## Interview Process 1. Screening chat (15 min) – A quick video call with our hiring manager (who works from a coffee shop near Costa Mesa) to confirm fit and answer any questions. 2. Portfolio review (30 min) – Share a screen and walk us through two campaigns you’re most proud of; we’ll dig into the metrics and the creative process. 3. Take‑home assignment (4 hours max) – Craft a one‑week content plan for a fictional product launch, including copy, visual mock‑ups, and a brief budget recommendation.We’ll give you 48 hours to submit. 4. Final interview (45 min) – Meet the cross‑functional team (product, design, analytics) in a group video call. Expect a mix of scenario questions and a candid discussion about work style. 5. Offer & feedback – Within 10 business days of the final interview we’ll extend an offer (or a constructive “thanks but not this time” note). We know every candidate’s path is unique, so if you feel a bit nervous about an assignment or think a different approach showcases your strengths better, let us know.Imperfect candidates with the right mindset are always welcome. --- ## Closing We are an equal‑opportunity employer. We celebrate diversity of thought, background, and experience, and we strive to create a workplace where anyone from Costa Mesa or anywhere else can thrive. If the idea of shaping conversations that ripple through our California community—and beyond—excites you, we’d love to hear your story. Drop us a note, attach your portfolio, and let’s start a conversation. *— Your future teammate, the Social Media Lead, signing off from a quiet home office in Costa Mesa* Apply tot his job