Remote Social Media Manager jobs – Senior Community & Content Lead, Menomonee Falls village, Wisconsin – Full‑Time, $80‑$95k, expert in Hootsuite & Meta Business Suite

Remote, USA Full-time
TITLE:Remote Social Media Manager jobs –Senior Community & Content Lead, Menomonee Falls village, Wisconsin – Full‑Time, $80‑$95k, expert in Hootsuite & Meta Business Suite --- Hey there, I’m Maya, head of Talent Branding and the person who’ll be reviewing your application. Over the past year our brand‑building team in Menomonee Falls village, Wisconsin has grown from a handful of copywriters to a cross‑functional squad of 27 people spread across product, design, analytics, and community. We’ve just closed a $12 million Series B round, and the momentum is real: our quarterly revenue jumped 42 % and our audience on Instagram and TikTok is now 1.8 million strong.That growth means we need aRemote Social Media Manager who can own the conversation, translate data into stories, and keep the brand voice authentic as we launch three new product lines this fall. If you’ve ever felt a spark when a tweet you scheduled hit 15 % engagement in a single hour, or when a community thread you nurtured turned into a 30‑minute live Q&A that drove $150 k of sales, keep reading. --- ### Why this role matters right nowOur latest market research revealed a 27 % uptick in interest for sustainable lifestyle products among Gen Z in the Pacific Northwest, a segment we’ve been courting for months.We’re rolling out a limited‑edition line next quarter, and the launch calendar is packed with influencer collaborations, paid media bursts, and a brand‑wide community challenge that will run for six weeks. To make that happen, we need a social media strategist who can: * Translate product‑level messaging into bite‑size social content that feels native to each platform. * Coordinate with the product, creative, and paid‑media teams to ensure every post aligns with the overarching go‑to‑market plan. * Manage the community experience, from responding to comments within a 2‑hour SLA to moderating Discord channels where our power users hang out.In short: the role exists because our growth engine now relies heavily on conversation, not just advertising. --- ### What you’ll actually do – day‑to‑day (and why it matters) | Responsibility | How we measure success | |----------------|------------------------| | Content calendar ownership – build, maintain, and iterate a 12‑month editorial plan across Meta, TikTok, Instagram, LinkedIn, and emerging platforms like BeReal. | 95 % of scheduled posts go live on time; calendar accuracy measured via Asana task completion rate.| | Community management – monitor comments, DMs, and Discord threads, ensuring first‑response time ≤ 2 hours for priority inquiries. | SLA compliance > 92 %; community sentiment score (via Sprinklr) improves by 0.3 points each quarter. | | Performance analytics – pull weekly dashboards in Google Analytics, Meta Business Suite, and TikTok for Business; surface insights to the product team. | Monthly reporting accuracy ≥ 99 %; insights lead to at least three actionable tests per month. | | Paid social coordination – work with the Media Buying lead to allocate the $1.3 M annual social ad spend, test copy, and optimize ROAS.| Quarterly ROAS ≥ 4.2×; cost per acquisition (CPA) improves ≤ 15 % YoY. | | Creative collaboration – brief designers in Canva, Adobe Photoshop, and Illustrator; approve assets before schedule. | Asset approval cycle ≤ 1 day; visual consistency rating from Brand QA ≥ 90 %. | | Influencer & partnership outreach – maintain a living list of 120+ creators, negotiate contracts, and track deliverables in Airtable. | Influencer‑generated revenue ≥ $250 k per quarter; partnership fulfillment rate 100 %. | | Crisis response – draft and execute rapid‑response messaging if brand reputation issues arise.| Crisis resolution time ≤ 6 hours; post‑crisis sentiment rebounds to baseline within 48 hours. | | Internal advocacy – run monthly “Social Pulse” sessions for the wider Menomonee Falls village, Wisconsin team, sharing wins and lessons learned. | Attendance ≥ 85 % of staff; cross‑functional alignment score improves by 0.4 points. | You’ll report to our Head of Marketing, work side‑by‑side with a senior Content Designer, and partner daily with a Data Analyst who lives in Menomonee Falls village, Wisconsin.Though you’ll be remote, our culture is built around video stand‑ups, shared Slack channels, and a weekly virtual coffee where we trade memes and product ideas. --- ###The toolbox you’ll be using (and why we chose each) * Hootsuite – central hub for scheduling and bulk uploading across multiple platforms. * Meta Business Suite – deep dive into Facebook and Instagram ad performance. * TikTok for Business – native analytics for short‑form video. * Sprout Social – social listening and sentiment analysis.* Sprinklr – enterprise‑grade community management and SLA tracking. * Canva Pro & Adobe Creative Cloud (Photoshop, Illustrator) – quick mock‑ups and final‑size assets. * Google Analytics 4 – funnel attribution from social to site. * Later – visual content planner for Instagram carousel posts. * Airtable – influencer contracts, campaign briefs, and content inventory. * Asana – task management, calendar sync, and cross‑functional workflow. * Notion – knowledge base, SOPs, and experiment backlog. * Slack – real‑time communication with the broader Menomonee Falls village, Wisconsin team.If you have a favorite niche tool that isn’t on this list, let us know in your cover letter – we’re always open to improving our stack. --- ### Who you are – the human behind the screen * Experience: 3‑5 years shaping brand narratives on social platforms, preferably in a consumer‑facing brand that has reached at least 500 k followers collectively. * Creativity + metrics: You can craft a witty carousel and then break down its 12‑hour performance into a clear spreadsheet. * Community‑first mindset: You treat every comment as a conversation, not a data point.* Collaboration: You’ve partnered with designers, product managers, and paid‑media specialists without needing a “command‑and‑control” hierarchy. * Adaptability: You’re comfortable pivoting when a platform algorithm shifts – we’ve all felt the panic when Instagram rolled out Reels 2.0. If you’re comfortable juggling multiple brand voices (our primary brand, a sustainability sub‑brand, and a corporate social responsibility account) while maintaining a single, cohesive tone, you’ll feel right at home. --- ### A quick story from the team (human moment) > “I still remember the first time I posted a TikTok behind the scenes of our new eco‑packaging line.Within 48 hours we got 120 k views, 4 k comments, and a dozen emails from retailers asking for more info. It felt like we’d just unlocked a secret door to our market,” says Jordan, our senior Content Designer based in Menomonee Falls village, Wisconsin. “Having a Social Media Manager who can capture that spark and turn it into repeatable growth is why our brand feels alive each morning.” That moment didn’t happen by accident; it was the result of a coordinated effort between community listening (Sprinklr), rapid creative turnaround (Canva), and a clear KPI focus (90 % of posts reaching at least a 5 % engagement rate).--- ### What you’ll get in return * Salary: $80,000 – $95,000 USD, based on experience, plus a quarterly performance bonus that averages 12 % of base pay. * Benefits: Full health, dental, and vision coverage; 401(k) matching up to 5 %; 15 days paid time off plus unlimited sick days. * Remote‑first flexibility: You can work from anywhere, but you’ll join a core team that meets virtually at 9 AM Pacific Time – convenient for those in Menomonee Falls village, Wisconsin and surrounding areas. * Professional growth: $2,500 annual learning budget, quarterly internal workshops (we’ve hosted a “TikTok Trend Forecast” session that drew 40 % of our staff).* Community & culture: Monthly virtual “Coffee & Canvas” where we sketch brand ideas together, a Slack channel for pet photos, and a bi‑annual in‑person retreat in the Oregon coast (optional, fully sponsored). --- ### How we’ll evaluate you 1. Resume & portfolio – Show us at least three campaigns where you drove measurable results (growth, engagement, conversion). Include screenshots, metrics, and a short narrative of your role. 2. Screening call (30 min) – We’ll chat about your experience, the tools you love, and why you’re excited about our brand.3. Take‑home assignment (2 hours max) – We’ll give you a brief for a hypothetical product launch; you’ll deliver a one‑page strategy, a sample post, and a quick KPI outline. 4. Final interview (60 min) – Meet the Head of Marketing, the Data Analyst, and a senior community moderator. Expect a mix of strategic discussion and a “live” scenario where we ask you to respond to a mock comment storm. We aim to move from application to offer within three weeks, because we respect your time and want to keep the momentum going.--- ### Ready to apply? If you’re based in or around Menomonee Falls village, Wisconsin (or anywhere remote) and feel that blend of creativity, data love, and community empathy, hit the “Apply” button. Attach a concise cover letter (no more than 300 words) that tells us: * Why thisRemote Social Media Manager role feels like the next logical step for you. * One specific metric you’ve achieved in a past role that you’re proud of. * How you stay current with platform changes (e.g., a newsletter you follow, a conference you attend).We’ll review every submission personally and get back to you within 48 hours. --- Final note: We’re not looking for a perfect résumé; we’re looking for the right human who can turn conversation into growth. If you’ve ever stayed up late to answer a follower’s question because you care about the brand, you already have the heartbeat we need. Looking forward to meeting you, Maya Patel Head of Talent Branding &Senior Recruiter [Company Name] – Where stories become social experiences. 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