Social Media Strategist Needed (LinkedIn + Instagram) + Blog Plan + Paid Ads (Starter Brand)

ContextWe’re Tuk Took Bites — a modern Indian-inspired food brand (food truck + wholesale/B2B frozen products). We already have brand guidelines and positioning, but we’re still early in building consistent content and distribution. We’re starting from a foundational stage and want to do this right: clear strategy, strong positioning, and a repeatable system that can scale over time (including something an intern can execute later). We’re hiring a social media strategist (not just a content poster) to build our organic and paid roadmap for LinkedIn and Instagram, plus a blog kickoff plan.Channel GoalsLinkedIn (Founder + Brand Credibility)Primary goals:• Build credibility and trust with business owners and operators (cafes, breweries, pizza shops, food trucks, etc.)• Generate qualified inbound interest (tastings, wholesale inquiries, partnerships)• Establish founder POV and thought leadership around high-margin menu additions and Indian flavors made easyKPIs:• Steady follower growth• Profile views and targeted connection growth• Engagement (comments, saves, shares)• Inbound DMs and clicks to wholesale inquiry pagesInstagram (Brand Awareness + Community)Primary goals:• Build brand awareness and a recognizable brand vibe• Grow a loyal audience that converts later (truck visits, catering, wholesale interest)• Create a content engine that is simple, sustainable, and scalableKPIs:• Follower growth and reach (especially Reels)• Saves and shares• Story engagement and link clicks• Consistent execution using a repeatable systemBlog (Owned Media)Primary goals:• Establish brand credibility and storytelling (B2C + B2B)• Create anchor content that feeds LinkedIn and Instagram• Support long-term SEO without fluffy contentKPIs:• Consistent publishing over 12 months• Time on page and scroll depth• Social repurposing performanceWhat You’ll Own (Deliverables)1.LinkedIn Organic Strategy• LinkedIn content strategy (audience, positioning, content pillars, founder vs brand voice)• 12-month content roadmap (themes, post ideas, cadence)• Tactical playbook for posting, engagement, and repurposing• Ghostwrite 2–3 LinkedIn posts or articles to get started2. Instagram Organic Strategy• Instagram growth strategy (content pillars, series ideas, cadence)• 30–60 days of post ideas plus an ongoing framework• Simple intern-ready playbook: what to shoot, how to edit, caption formats, engagement routine3.Blog Strategy + Starter Content• Blog pillars and topic clusters• 12-month blog calendar• Write 2–3 starter blog posts or provide detailed outlinesPaid Ads Strategy4. LinkedIn Ads (B2B / Wholesale)• Recommended campaign objectives with rationale• Targeting plan (roles, industries, regions)• Creative angles (founder story, margin proof, menu ideas, partner outcomes)• Landing flow recommendations (site form vs LinkedIn lead gen)• Starter budget guidance and testing plan• Clear success metricsGoal: generate qualified wholesale leads efficiently.5. Instagram Ads (Awareness + Retargeting)• Starter funnel: awareness → engagement → retargeting• Creative direction for short-form video and product-in-action ads• Retargeting setup (site visitors, IG engagers, video viewers)• Budget and testing approach• Metrics to track and iterate onGoal: build efficient awareness and set up future conversion paths. What We’ll Provide• Brand guidelines and messaging• Website and existing materials• Clear feedback and fast decisionsWhat We’re Looking For• A true social media strategist who builds systems and roadmaps• Strong LinkedIn and Instagram strategy experience• Comfortable with early-stage brands• Experience planning or running paid ads (LinkedIn and Meta)• Bonus: food, CPG, hospitality, or B2B food service experience Apply tot his job