[Remote] Senior UX/UI Designer - Conversion & Product Experience Lead

Note:The job is a remote job and is open to candidates in USA. Alpine Home Air is one of the largest direct-to-consumer HVAC companies in the U.S., with a focus on transforming their front-end experience. They are seeking aSenior UX/UI Designer to lead UX strategy, design high-converting landing pages, and collaborate with teams to enhance the digital experience for customers. Responsibilities• Lead UX strategy, visual design, and interface systems across the entire Alpine website• Design high-conversion landing pages for 100+ HVAC buyer intents• Create the full UI and UX flow for our new System Selector tool (interactive guided buying experience)• Build the Alpine design system (typography, components, responsive structure)• Redesign mobile-first user journeys with clarity, trust, and calmness• Collaborate closely with engineering, product, and leadership to deliver pixel-perfect implementation• Contribute to brand identity refresh and visual storytelling across the siteSkills• 5+ years of experience designing complex consumer-facing products or e-commerce experiences• A portfolio showing elegant UX systems, clean visual design, and conversion-focused thinking• Ability to simplify complex decision flows into intuitive user journeys• Strong visual taste and attention to detail• Experience working directly with developers in a product environment• Comfort with iterative design, prototyping, and data-informed decisions• Experience designing guided decision tools or configurators• Experience in home services, e-commerce, or marketplaces• Familiarity with CRO principlesBenefits• Group health insurance plus health savings account• 401k• Paid time off• Paid holidays• Life insurance• Short-term disability and more• Paid educational and professional development training• Work-from-home (remote) or hybrid Chicago-based• All computer equipment and training will be providedCompany Overview• Founded in 2002, Alpine is a team of forward-thinking innovators working to provide intelligent heating and cooling solutions to homeowners in a way that: * Leads Americans away from using low efficiency and non-renewable HVAC appliances and towards high efficiency and all-electric ones, a key requirement for reducing the country’s dependency on fossil fuels and to slow global warming; * Provides a shopping experience for customers that’s so easy it’s almost fun, having them exclaim “wow!”, enabled through extreme operational competency; and * Prioritizes a harmonious win for all parties mutually: customers, team members, company and the environment.It was founded in 2002, and is headquartered in Chicago, Illinois, USA, with a workforce of 51-200 employees. Its website is Apply tot his job