[Remote] Marketing Programs Manager / Campaign Manager

Note:The job is a remote job and is open to candidates in USA. Ledger Bennett is a leading provider of exceptional marketing talent, and they are seeking a Marketing Programs Manager / Campaign Manager to execute and optimize global marketing campaigns. This role involves collaborating with various teams to build a comprehensive go-to-market strategy and drive customer engagement through innovative marketing initiatives. Responsibilities• Create and execute new marketing campaigns across channels• Have a thorough understanding of digital marketing• Develop and launch new campaigns to help customers see value from the product• Rigorously test and continually optimize current campaigns and channels• Collaborate cross-functionally to develop messaging and creative• Monitor and report on campaign progress weekly/monthly/quarterly, and proactively identify opportunities for growth / testing• Work to have a deep understanding of audiences, product suite and how to increase engagement and a feeling of satisfaction with the value the product delivers for our customers• Create new campaigns with unique audience segmentationSkills• Extensive B2B campaign marketing experience• Create and execute new marketing campaigns across channels• Thorough understanding of digital marketing• Develop and launch new campaigns to help customers see value from the product• Rigorously test and continually optimize current campaigns and channels• Collaborate cross-functionally to develop messaging and creative• Monitor and report on campaign progress weekly/monthly/quarterly, and proactively identify opportunities for growth/testing• Deep understanding of audiences, product suite and how to increase engagement and satisfaction with the product• Create new campaigns with unique audience segmentation• Firm ideas of what constitutes good campaigns and how to test out new ideas• Self-starter with 5+ years of campaign management experience with B2B audiences at a high growth/high tech company• Experience building strategy and execution of marketing campaigns across various channels• Proven ability to drive customer engagement and retention• Proven experience with audience segmentation and creating end to end customer journeys based on audience segmentation• Excellent project management skills with the ability to manage multiple projects simultaneously and flag issues when you need help• Extremely strong collaboration skills with deep experience working across other Marketing teams• Keen eye for design and copy• Strong analytical skills with a passion for testing and measuring results• Operational experience working in a large global organization• Adept at communication and creative development across all channels• Think out of the box - creative problem solver• Understanding of budgets and work closely to maximize spend• Client focused and seek delivery excellence• Experience partnering with Customer Success• Experience with Wrike project tracking software• Understanding of Sales NavigatorCompany Overview• Ledger Bennett is a B2B Demand Generation agency with global reach helping clients increase sales revenue through end-to-end strategies.It was founded in 1985, and is headquartered in Milton Keynes, Milton Keynes, GBR, with a workforce of 51-200 employees. Its website isCompany H1B Sponsorship• Ledger Bennett has a track record of offering H1B sponsorships, with 1 in 2023, 1 in 2022. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job