Remote Marketing Automation jobs Jobs in Big Spring, Texas | Remote Work From Home
Job Title & LocationRemote Marketing Automation Engineer (Remote) Location:Remote — flexible hours that line up nicely with our core team in Big Spring, Texas. We’re adding this role right now because our newest product‑as‑a‑service platform just hit the 3‑month growth milestone of 150 % month‑over‑month sign‑bolthires, and the demand on our email‑ and in‑app‑journey engines has exploded. If we don’t give those pipelines the automation they need, the revenue surge we’ve earned will stall. --- ###The Reality ofThis Role You’ll step into a team that grew from five people to twenty‑four in the last nine months—most of whom live in Big Spring, Texas, but we all work from home.The gap we’re feeling is the ability to design, ship, and continuously improve lifecycle campaigns at the speed our new customers expect. Our growth isn’t just a number; it’s a wave of onboarding, trial‑to‑paid conversions, and churn‑reduction initiatives that happen across seven time zones. Every day you’ll be juggling three moving parts: a data‑driven audience‑segmentation model that needs to be refreshed weekly, a series of nurture email flows that have to react to real‑time behavioral triggers, and an A/B testing framework that must deliver statistically‑significant results within 48 hours of launch.You’ll report to Maya, our Head of Growth, who runs the Big Spring, Texas office and spends 30 % of her time on the phone with the team, 20 % reviewing campaign dashboards, and the rest on strategy. You’ll sit across the virtual table with a senior product manager, a data scientist, and a few copywriters who all live in the same Big Spring, Texas corridor of our Slack channels. Expect frequent async check‑ins, a few “white‑board” sessions that we record for the entire global crew, and the occasional “bring‑your‑dog‑to‑Zoom” moment that keeps us all human.The challenge isn’t just technical; it’s about translating business goals—like the 12 % lift in paid‑to‑free conversion we’re targeting for Q4—into clean, maintainable automation rules that survive platform upgrades and GDPR audits. If you love turning messy data into crisp, revenue‑moving experiences, you’ll feel at home here. > *“When I first saw the raw webhook payloads from our mobile SDK, I thought ‘this is a mess.’ After three weeks of cleaning and mapping, the automation flow we built reduced churn by 8 % overnight.That’s the kind of visible impact we chase.”* – Maya, Head of Growth --- ### What You’ll Actually Do - Own the end‑to‑end lifecycle automation stack, from data ingestion in Segment to message delivery in Braze, ensuring every step is documented in Confluence. - Build reusable audience‑segmentation queries in SQL and Snowflake that run nightly, feeding into HubSpot and Salesforce for targeted outreach. - Design multi‑channel nurture journeys (email, push, in‑app) that trigger on real‑time events captured by Amplitude and bolthires Analytics.- Partner with the data science team to translate predictive churn scores into trigger criteria for automated re‑engagement flows. - Develop custom webhook listeners in Python (using Flask) that enrich contact records with third‑party data from Clearbit within 2 seconds of receipt. - Maintain a robust A/B testing framework on Optimizely, guaranteeing 95 % confidence intervals within 48 hours for each experiment. - Monitor key performance indicators—open rates, click‑through rates, and revenue per email—using Tableau dashboards that you’ll update weekly.- Automate reporting pipelines that push daily KPI snapshots to a Slack channel in Big Spring, Texas, keeping the wider team aligned without manual spreadsheets. - Collaborate with copywriters to embed dynamic content blocks powered by Liquid templating inside each email, boosting personalization scores by at least 5 % each quarter. - Troubleshoot deliverability issues with SendGrid and Postmark, working directly with their support teams to resolve IP reputation problems within 24 hours. - Lead quarterly “automation health” retrospectives, where you’ll surface friction points, propose process improvements, and set a roadmap for the next 6‑month cycle.- Mentor a junior automation specialist (currently a 0‑year intern) by pairing on tickets, reviewing code, and teaching best‑practice naming conventions. --- ### Skills That Truly Matter Must‑have - 3 + years building marketing automation workflows in HubSpot, Marketo, or Braze. - Proficiency in SQL (Snowflake or Redshift) and Python for data transformation; ability to write a clear SELECT that runs under 30 seconds. - Experience with event‑streaming platforms (Segment, RudderStack) and the ability to map raw events to actionable audience segments.- Solid understanding of email deliverability metrics (SMTP, SPF/DKIM, bounce handling) and hands‑on work with SendGrid or Postmark. - Comfort creating dashboards in Tableau or Looker; you should be able to explain a trend in under 60 seconds. Nice‑to‑have - Familiarity with Airtable or Notion for campaign brief tracking. - Hands‑on with Zapier or Workato for quick integration prototypes. - Knowledge of GDPR and CCPA compliance as they relate to consent‑driven messaging. - Experience writing copy or at least reviewing dynamic content blocks in Liquid or Handlebars.- Background in SaaS or B2B subscription models, especially around free‑trial conversion. --- ### Standout Extras - Published a case study on “Automated Reactivation Campaigns” that was featured on the HubSpot blog (June 2023). - Built an open‑source Python library (*event‑mapper*) that lets teams translate any webhook into a Snowflake‑ready table—over 500 + stars on GitHub. - Mentored three interns who later joined the growth team full‑time, reducing onboarding time by 40 %. - Won the “Best Lifecycle Campaign” award at our internal Growth Hackathon 2022, moving $250 k in incremental ARR.- Contributed a chapter on “Data Hygiene for Marketers” to the * Modern Marketing Automation* handbook (2024). --- ###Compensation & Benefits -Salary: $115,000 – $145,000 USD, based on experience and proven impact. - Annual bonus potential up to 15 % of base, tied to measurable lift in conversion and retention metrics. - Home‑office stipend: $1,500 per year for ergonomic chairs, monitors, or internet upgrades. - 401(k) match: 4 % of salary, vested after one year. - Health, dental, and vision coverage at 80 % employer contribution.- Paid time off: 18 days per year, plus unlimited sick days (we trust you to manage your health). - Learning budget: $2,000 per employee annually for courses, conferences, or certifications. --- ### Growth & Culture We’re a remote‑first crew, but we keep a “heartbeat” in Big Spring, Texas. Our core hours are 10 am–4 pm Central, which means you’ll overlap with most of the team during that window, no matter where you live. Outside those hours we operate fully async—recorded meetings, detailed written updates, and a culture that values outcome over activity.In the next 12 months, you could move from owning single‑channel flows to shaping the architecture of our entire lifecycle platform, possibly stepping into a Lead Automation Manager role that supervises a small team of specialists. We’ll support you with monthly 1‑on‑1s, quarterly career‑development workshops, and a formal mentorship program that pairs you with senior leaders in Big Spring, Texas (Maya, our Head of Growth, loves to share strategic insights). We’re honest about the pressure: launch windows can be tight, and you’ll sometimes need to pivot a campaign mid‑flight because the data tells you the message isn’t resonating.But you’ll also see the results in real time—a 9 % lift in click‑through on a re‑engagement series you built, or a $30k‑per‑month revenue bump after cleaning a segment. That immediacy keeps the work feeling purposeful. --- ### Interview Process 1. Screening Call (30 min) – You’ll meet Maya, who’ll ask about your recent automation projects and what metrics you’re most proud of. 2. Technical Take‑Home (4 hrs) – A short assignment to build a segment in Snowflake and write a Braze flow that includes a dynamic block.You get 48 hours to submit; we won’t penalize a less‑polished solution, just look for reasoning. 3. Live Coding & Architecture Review (60 min) – A video session with our senior data engineer; we’ll walk through your take‑home, discuss trade‑offs, and see how you think on the bolthires. 4. Culture Fit Conversation (45 min) – A relaxed chat with two members of the growth team (one copywriter, one junior specialist) to gauge collaboration style and hear about day‑to‑day life. 5. Final Round (30 min) – You’ll meet our CEO for a brief vision‑alignment talk.We aim to move from the first call to an offer within 10 business days. If you’re not a perfect match for every bullet, but you’re excited to learn, we still want to hear from you. --- ### Closing We are an equal‑opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If this sounds like you—someone who loves turning data into conversations, who can juggle a handful of campaigns without losing sight of the bigger picture, and who enjoys the rhythm of remote teamwork anchored in Big Spring, Texas—we’d love to hear your story.Drop us a line, share a portfolio of automations you’re proud of, and let’s build something that moves people. Apply tot his job