Remote Email Marketing Specialist – Full‑Time (Senior) – Remote Email Campaigns, Marketing Automation & Newsletter Strategy – $95k‑$115k – Pooler, Georgia

TITLE:Remote Email Marketing Specialist – Full‑Time (Senior) –Remote Email Campaigns, Marketing Automation & Newsletter Strategy – $95k‑$115k – Pooler, Georgia --- We’re a midsize, data‑driven B2C brand that has spent the last three years turning a niche audience into a nationwide community of 1.2 million engaged shoppers. Our inbox is the main channel for revenue, and we need someone who can make every line of copy, every subject line, and every send schedule count. That’s why we’re hiring aRemote Email Marketing Specialist based in Pooler, Georgia (but you’ll work from wherever you’re most comfortable).### Why this role exists now In Q4 2023 we launched a new subscription box that doubled our average order value (AOV) by 18 %. The launch relied heavily on a four‑week email cadence that pushed open rates from 22 % to 28 % and click‑through rates (CTR) from 3.5 % to 5.2 %. The early success showed us two things: 1. Our email list is growing fast – we added 85 k new contacts in the last six months, and the pipeline now sits at roughly 2.1 million subscribers. 2. Our current workflow is at capacity – the existing team of two email marketers runs a manual approval process that takes an average of 4 hours per campaign, causing missed windows for flash sales and holiday promotions.We need a senior, remote‑first professional who can own the end‑to‑end email lifecycle, automate the repetitive bits, and lift the whole funnel to the next level. ### What you’ll own - Strategy & Calendar – Build a quarterly email calendar that aligns with product launches, seasonal themes, and lifecycle milestones (welcome series, cart abandonment, re‑engagement). You’ll own the cadence, volume, and segmentation logic, ensuring we never exceed the 1‑email‑per‑day threshold for any given user segment.- Creative & Copy – Write subject lines, pre‑header text, and body copy that speak the brand’s voice (friendly, slightly irreverent, never salesy). You’ll partner with our design lead to craft HTML templates in Canva and Figma that render across Gmail, Outlook, Apple Mail, and mobile clients. - Automation & Workflows – Set up and maintain triggered flows in HubSpot, Mailchimp, and Klaviyo, using Zapier and Segment to pull behavioral data from our ecommerce platform. You’ll also create A/B‑test plans for each flow, aiming for at least a 10 % lift in conversion per test.- Audience Segmentation – Leverage Salesforce Marketing Cloud and Marketo to slice the list by purchase history, engagement score, and geographic data (including zip‑code targeting for local events). You’ll maintain a clean, GDPR‑compliant database, and run weekly hygiene scripts in SQL and Python to suppress inactive users. - Analytics & Reporting – Track performance metrics (open, click, conversion, revenue per email) in Google Analytics, Litmus, and HubSpot dashboards. You’ll produce a weekly KPI snapshot for the leadership team and a monthly deep dive that includes statistical significance testing.- Testing & QA – Use Litmus and Email on Acid for rendering tests across 45+ clients and devices. Ensure spam‑filter compliance (seed testing with Return Path) and maintain a The team you’ll work with - Head of Growth – Sets the revenue targets and provides the backlog of product launches. - Creative Designer (Remote, based in Pooler, Georgia) – Produces graphics, GIFs, and layout variations. - Data Engineer – Supplies raw event data (order, browse, cart) via Snowflake and maintains the data pipelines feeding Segment.- Customer Success Lead – Gives insights into churn signals that shape re‑engagement flows. All of us are distributed, but we keep a daily 15‑minute stand‑up on Slack and a bi‑weekly “show‑and‑tell” on Zoom. We love sharing wins (and occasional “oops” moments) in a #email‑wins channel where you’ll see things like: > “Anna (Senior Email Marketer, remote, based in Pooler, Georgia) just saw a 23 % lift in revenue from a 2‑step cart‑abandonment flow after we added a limited‑time discount code in the second email.” ### What success looks like (first 6 months) | Metric | Target | Why it matters | |--------|--------|----------------| | Open Rate (overall) | 30 %+ | Indicates list health and subject line relevance | | Click‑Through Rate | 6 %+ | Drives traffic to product pages | | Revenue per Email | $12 k+ (average) | Direct contribution to top line | | Conversion Rate from Flow | 4 %+ | Measures effectiveness of automation | | List Growth | 10 % YoY | Keeps the funnel full | | Bounce Rate | ### Tools & tech stack (you’ll be comfortable with at least 8 of these) - HubSpot Marketing Hub – core email builder, automation, and reporting. - Mailchimp – supplemental campaigns for seasonal promotions. - Klaviyo – robust segmentation and ecommerce‑focused flows. - Salesforce Marketing Cloud – large‑scale journey orchestration. - Marketo – lead‑nurturing for B2B segments (our corporate gift line). - Segment – event data collection and routing. - Zapier – quick automation between SaaS tools. - Litmus / Email on Acid – rendering and spam testing.- Google Analytics 4 – attribution and revenue tracking. - Snowflake – data warehouse for raw event logs. - SQL & Python (pandas) – list hygiene and custom audience building. - Canva & Figma – design hand‑off for email templates. - Slack & Asana – project management and communication. You won’t need to know every tool inside out from day 1, but you should be able to jump in, ask the right questions, and become proficient within a month. ### Day‑to‑day rhythm (sample) | Time | Activity | |------|----------| | 08:00 – 08:30 | Review overnight metrics in HubSpot & Google Analytics; note any abnormal spikes (e.g., 2 % drop in open rate).| | 08:30 – 09:00 | Quick stand‑up on Slack with the growth lead, discuss any urgent campaigns (flash sale, product restock). | | 09:00 – 10:30 | Write copy and subject lines for the upcoming weekend promotion; run a Litmus rendering test. | | 10:30 – 11:30 | Build the flow in Klaviyo: trigger → delay → conditional split based on purchase value. | | 11:30 – 12:00 | Lunch break (don’t forget to step away from the screen!). | | 12:00 – 13:30 | Meet with the designer (remote, based in Pooler, Georgia) to finalize assets; export HTML.| | 13:30 – 14:30 | QA the email: spam‑score, link tracking, personalization tokens. | | 14:30 – 15:30 | Schedule the send in HubSpot; set up A/B test for subject line variations (10 % of list). | | 15:30 – 16:30 | Analyze the previous day’s “welcome series” performance, pull data into an Asana task for the next iteration. | | 16:30 – 17:00 | Wrap up: update the quarterly calendar, note any lessons learned in the #email‑wins channel. | Flexibility is built in – we understand time zones, family commitments, and that creativity sometimes strikes at odd hours.As long as you keep the deliverables on track, you’ll decide when to run the analysis or draft copy. ### Who you are -Experience: 4+ years of hands‑on email marketing, preferably in ecommerce or consumer‑direct brands. You’ve managed lists of > 500k contacts and driven at least $1 M in email‑generated revenue annually. - Skillset: Strong copywriting ability (you can write a 6‑word subject line that drives a 5 % uplift). Data‑savvy: comfortable pulling reports, interpreting statistical significance, and adjusting cadence based on engagement trends.- Process‑Oriented: You follow a documented workflow, love checklists, and keep a “campaign post‑mortem” notebook. - Tech‑Friendly: Proficient in at least HubSpot, Mailchimp, Klaviyo, or Marketo; you’ve built automation in Zapier or similar. Basic SQL is a plus. - Collaborative: You enjoy cross‑functional brainstorming and can translate product roadmaps into email narratives. - Remote‑Ready: You have a reliable home office (high‑speed internet, dual monitors, headset) and can work independently while staying visible to the team.### What we offer -Salary: $95,000 – $115,000 USD, commensurate with experience, paid bi‑weekly. -Benefits: 100 % company‑paid health, dental, and vision; 401(k) match up to 4 %; unlimited PTO (we trust you to manage your workload). - Learning budget: $2,000 USD per year for courses, conferences (e.g., Email Evolution, Litmus Live). -Remote stipend: $150 USD/month for coworking space or home‑office upgrades. - Culture: Weekly “Coffee Chat” on Zoom with leaders, quarterly off‑site retreats (last year we met in Austin, TX – we’ll announce the next location soon).- Growth path: Opportunity to lead a small team of junior email marketers within 12‑18 months as our email volume scales to > 30 campaigns per month. ### A note from the hiring manager > “When I first joined the company, I was skeptical about whether an inbox could still be a revenue driver. After a 42 % YoY growth in email‑attributed sales, I’m convinced we’re just scratching the surface. If you love turning data into stories that land in a reader’s inbox, you’ll feel right at home here.” – Jordan Patel, Head of Growth (remote, based in Pooler, Georgia) ### 1.Submit your resume highlighting specific email metrics you’ve achieved (open rates, revenue, list growth). 2. Attach a brief portfolio (PDF or links) with 2–3 case studies: a campaign brief, the creative assets, performance results, and the lessons you learned. 3. Answer the following questions in your cover letter: - What’s the most creative subject line you’ve ever written, and what result did it drive? - Describe a time you built an automated flow that saved > 5 hours per week for your team. - How do you keep your email list clean while still growing it?We’ll review applications on a rolling basis and aim to schedule a 30‑minute “coffee interview” within 10 days of receipt. ### Final thoughts Email marketing isn’t just a channel; it’s the connective tissue between our brand and the people who chose us over the competition. In Pooler, Georgia we’ve built a community that trusts the stories we send them, and we need a senior, remote‑first strategist to keep that trust strong and the revenue flowing. If you’re ready to own the inbox, experiment with automation, and see the direct impact of your work on the bottom line, hit “Apply” now.We can’t wait to meet you. Apply tot his job