Product & Segment Marketing Manager – Real Estate

Job Description:• Own the Real Estate vertical strategy —SFR, BTR, Multifamily, and Commercial segments• Research and validate market opportunities; identify buyer personas, use cases, and unmet needs• Translate product capabilities into clear, differentiated value propositions for property owners, operators, and investors• Lead competitive and market analysis; synthesize insights into actionable inputs for Product and Sales• Collaborate with Product Management to influence roadmaps and pricing based on emerging demand signals• Design and execute fast, test-and-learn GTM plans for new products and services• Partner with Sales and Demand Generation to pilot campaigns, analyze results, and quickly scale what works• Develop early customer proof points, case studies, and reference stories that validate SeekNow’s value in new markets• Build content fast—landing pages, case studies, whitepapers, webinars, and sales decks—to support pilots and early growth campaigns• Use AI tools to accelerate research, drafting, and iteration while maintaining quality and brand consistency• Collaborate with the Content & Thought Leadership team to extend SeekNow’s authority into new market conversations• Partner with Marketing Operations, Demand Generation, Customer Marketing, and Field Marketing to launch multi-channel campaigns• Create vertical-specific programs that generate awareness, pipeline, and revenue in new markets• Work cross-functionally to establish sales enablement materials, playbooks, and competitive positioning• Track market response, pilot performance, and conversion metrics to refine positioning and go-to-market plans• Own KPIs for pipeline growth, campaign velocity, and product adoption in Real Estate• Provide executive visibility into early results and lessons learned—showing what’s working and where to pivotRequirements:• 5–8 years in B2B marketing, ideally in PropTech, Real Estate, or SaaS industries• Experience launching new products or entering emerging markets• Proven ability to move quickly from strategy to execution and iterate based on results• Exceptional storytelling skills and ability to communicate value to executive and operational buyers• Experience with Salesforce, HubSpot, or other marketing automation tools• High comfort level with AI tools and data-driven experimentation• Entrepreneurial mindset—comfortable operating with limited data and high autonomyBenefits:• health, dental, and vision insurance• 401K with company match• paid time off (PTO)• short and long-term disability insurance• AD&D insurance• life insurance• more Apply tot his job