PPC & CRO Specialist

Fully Remote, Start Date: ImmediateSurge is a growing PPC Ad agency, offering our highly effective ad campaigns for ambitious companies focused on extreme cutting-edge tech like AI, No-code, cybersecurity, Healthcare, and B2C. Now, we’re hiring a PPC & CRO Specialist to help run and manage Search, Display, PMAX, and YouTube ad campaigns. You’ll work alongside our Founder to grow our Operations Department, making it easy to onboard new clients, deploy best-in-class ad campaigns, and create high-converting landing pages that drive new customers for the clients.We provide Customers-as-a-service, which means we build landing pages, implement conversion tracking, and provide analytics for every client. As a result, you’ll have an opportunity to work with our Technical Department creating landing pages and running A/B tests. Nonetheless, you’ll play a leadingrole in improving our approach to paid acquisition for B2B demo call funnels and freemium-to-premium customer acquisition strategies. If you’re a hard-working, ambitious PPC Ads expert with an interest in high-growth startups, this might just be the role for you.Here’s what you’ll do:• Lead PPC campaigns across clients, with the support of our strategy and technical teams. • Identify and implement optimizations across ad campaigns and landing pages. • Use analytics dashboards to understand customer behavior, helping our performance and identifying opportunities early. • Become an expert at Surge for paid customer acquisition, analytics, and conversion tracking. • Build landing pages on Webflow that convert freemium users and sales demos. Here are some of the things you might work onIn your first 30 days, you might:• Find opportunities and optimize ad campaigns across our biggest clients• Launch new campaigns and manage experiments for new clients• Work with our Technical team to inform landing page designs and copy• Fix small visual or functional issues on our landing pages that hold us back from better performanceIn your first 90 days, you might:• Build conversion-focused landing pages from scratch• Implement conversion events and build reports dashboards• Build a client launch process to help us better set new clients’ ad campaigns faster• Create an experiment cycle process to help us systematically deliver better resultsIn your first 180 days, you might:• Develop processes and techniques that help us stay at the forefront of PPC• Build processes that help us use AI to improve all aspects of our strategy and fulfillment• Expand our client offerings in the PPC space• Grow into a leading role for the Operations Department and lead all client fulfillmentThe Skills We’re Looking ForThese skills are listed from most important skills to least important.• Search. This is where you’ll spend time every day. You should be an expert (official or not), comfortable with every part of the platform, and have an eye for data. • Landing Pages. You should be versed in building landing pages, setting up conversion events, optimizing conversion rates, A/B testing, and writing basic, convincing copy. • Display & YouTube. You don’t need to be a complete expert, but advanced knowledge of best practices in these areas will stand you in good stead. • Analytics + Events.We’re only as good as the results we report on. You should be comfortable with GA4 and event tracking via Google Tag Manager. • Spreadsheets. We’re scaling fast, and so should your spreadsheet skills. You should be able to create clean spreadsheets with semi-complex formulas without breaking a sweat. You’ll stand out ifThese skills aren’t a necessity, and our eventual successful candidate may not possess them – but they’ll help you stand out• You’ve worked with B2B demo call funnels and freemium-to-premium customer acquisition strategies.Our clients are almost entirely software companies, so experience with shopping and local is great but not relevant for us. • You’ve worked in the tech sector and with startups. Our clients are funded, Seed and Series A startups. They thrive at the heart of the US tech sector and you’ll succeed best if you understand their culture, how they work and how they think. • You have landing page development skills with Webflow. You don’t need to be an expert, but be comfortable with the platform, have an eye for design, and can implement changes without oversight.The Right Person ForThisRole:• You have an eye for detail and a dependency on data. You’ll be making frequent changes across our client’s campaigns and sites, so an eye for detail is essential to maintain campaign optimization. • You’re not new to paid customer acquisition. While we can teach you our methods, you’ll do best in this role if you already have PPC experience and opinions. • You’re autonomous and a doer. You move fast and don’t spend too long fretting over every detail before getting to work.You thrive on solving problems and want autonomy to solve them your way. • You’re well-informed. You actively keep up with new changes in technology, whether that’s PPC or otherwise. • You’re organized. With so many clients, there are always several challenges to solve and changes in play. You’re comfortable organizing your own tasks and putting processes in place to make sure you don’t drop the ball. Apply tot his job