Landing Page CRO Specialist - Newsletter
Job DescriptionWe’re looking for an experienced Conversion Optimization Specialist to audit and improve every step of our subscriber and revenue funnel, from newsletter signup to upsell pages to our post-registration flow. This role is not for a beginner. We need someone who has done this dozens (ideally hundreds) of times, knows the exact playbook, and can immediately identify friction, weak messaging, layout issues, and conversion bottlenecks. Our audience skews older (55+), mobile-heavy, and responds best to clarity, authority, and story-driven persuasion.If you understand how to optimize funnels for this demographic and you’ve shipped proven results before, we want to work with you. What You’ll Be DoingWe want a specialist who can take full ownership of funnel performance. Your responsibilities will include:1. Deep Audit + RecommendationsFull review of our newsletter landing pageAnalysis of our upsell pages, donation widgets, and follow-up pagesReview of redirects, cross-sell flows, email capture logic, and CTA hierarchyIdentification of friction points, unnecessary steps, and readability issuesClear roadmap prioritizing changes that will have the biggest impact2.Funnel Redesign + OptimizationImprove mobile layout, readability, and button hierarchyRewrite, restructure, or simplify copy where neededRecommend design improvements based on CRO best practicesImprove the clarity and persuasion of value props, benefits, social proofTighten visual layout and reduce cognitive loadOptimize for older readers: spacing, font size, contrast, scroll behavior3. A/B Testing StrategyRecommend exact A/B tests to run: headlines, CTAs, layout variantsProvide wireframes or mockups for alternative versionsHelp design a scalable testing plan we can repeat monthly4.Post-Signup OptimizationReview and optimize the “Thank you / Next Step” experienceImprove the flow into our upsell or contribution pagesReview redirect logic and email pass-throughRecommend ways to improve conversions to donation/membershipWe are a conservative news publication so please be ok with that if you are applying. Apply tot his job