Personalization & CRM Analytics Manager

• LE POSTE• VOTRE PROFILPersonalization & CRM Analytics Manager• NOUVEAUPubliée le 21.11.2025SephoraMarketingRéférence : 278406Ajouter aux favorisOuvrir Partager• Localisation :Remote, United States• Type de contrat :Permanent Job• Mode de travail :Full TimePostuler• LE POSTE• VOTRE PROFILLe postePersonalization & CRM Analytics ManagerVotre profilJob ID: 278406Location Name: FSC REMOTE SF/NY/DC -173(USA_0173)Address: FSC, Remote, CA 94105, United States (US)Job Type: Full TimePosition Type: RegularJob Function: MarketingRemote Eligible:YesCompany Overview:At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty. The Opportunity:The Manager of Personalization & CRM Analytics is responsible for advancing Sephora's client-centric strategies. You'll be part of the Personalization Data Science and Analytics team and as thought leader to answer complex business questions by analyzing customer and digital data, leading scenario forecasting, and planning tests.As a central player in an agile team, this role manages the end-to-end A/B testing process across email, mobile, site, and digital media to optimize personalization and CRM. This requires strong cross-functional leadership and partnership to engage clients and drive high-value behaviors. Responsibilities:Discovery AnalyticsProactively strategize and plan roadmap of new and exciting areas of analytical discovery which will inform strategic plans and vision for CRM Programs & Personalization testing.Work closely with channel leads & our strategy team to identify areas of focus for the year and strategize how to best deep dive into our data to both help prove out their ideas, and identify additional opportunity areas. Results Measurement & InsightsManage measurement results of Personalization/CRM A/B tests within SCRUM. Own regular reporting and testing of our CRM Programs & related campaigns and present all results to relevant stakeholders with clear & concise communication while also providing own lens of what is working/ what is not and next steps.Campaign Sizing, Test Design & CoordinationEnsure test designs of all pilots align with stakeholders' goals and ensure significant reads when results are measured. Work with channel leads & marketing orchestration team to ensure tests & campaigns are setup, built and executed accurately. Lead QA on data issues when they arise to find effective and timely fixes to avoid extended periods of campaign errors. Qualifications:• Minimum of 4-6+ Years of experience in B2C marketing and/or client analytics• 4+ Years experience writing complex queries on large databases• 4+ Years experience with A/B testing setup, execution and measurement• Bachelor's degree in business, analytics or other related field preferredSkills and Competencies:• Ability to review large amounts of data and provide strategic and actionable inferences and recommendations based on patterns and trends• Fluency in core analytics toolkit:• Advanced SQL (Databricks)• Knowledge of Statistical methodologies relating to A/B and multi-variate Testing• Data visualization in Tableau• R/Python a plus• Advanced Excel and Powerpoint skills• Experience with managing direct reports is preferred• Ability to balance deep analytical rigor with business reality, marketing activation capabilities and timelines to build solutions that are both practical and reliable• Ability to hear stakeholders' needs and business trends and deep dive into newly explored areas of analytics to eventually inform strategic decisioning• Understanding of statistical modeling and quantitative analysis techniques• Experience with A/B testing and BI tools (e.g.APT Test & Learn, Adobe bolthires, Tableau)• Excellent attention to detail, written and oral communication skills• Outstanding interpersonal skills; ability to develop and maintain relationships with business partners at all levels• Flexible and adaptive, enjoys an ever-changing, dynamic work environment• Comfortable with ambiguity• Ability to work with tight deadlines and handle multiple projects• Intellectual curiosity and willingness to accept feedback• Not afraid to fail, gain insights and apply to future #LI-AZ1The annual base salary range for this position is $128,265.00 - $154,000.00The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant's qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.Individuals employed in this position may also be eligible to earn bonuses. Sephora offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program. This job will be posted for a minimum of 5 days. While at Sephora, you'll enjoy... • The people. You will be surrounded by some of the most talented leaders and teams - people you can be proud to work with.• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans. • The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty. You can unleash your creativity, because we've got disruptive spirit.You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora. Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. Apply tot his job