Marketing Campaign Operations Manager (Remote) – Temp to hire in Chicago, IL

Marketing Campaign Operations Manager (Remote) - Temp to hire - American Medical Association - Chicago, IL - work from home jobCompany: American Medical AssociationJob description:The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise. We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.We have an opportunity at our corporate offices in Chicago for a Ed Center Campaigns Operations Manager on our Mission Operations team. This is a remote position reporting into our Chicago, IL office. As a you will Manage marketing campaigns to help achieve the mission, strategic, and revenue objectives for the Education Center and the AMA Ed Hub online learning platform. Campaigns are designed to achieve audience growth, increase awareness (traffic) and engagement (course completion, usage, and registration) for the AMA Ed Hub.Responsible for monitoring performance and tracking results of deployed campaigns, to help optimize results. Manages the creation of creative assets with internal and external creative teams while ensuring brand and message consistency. Partners with marketing operations team to manage customer data platform, email marketing platform, and social media management platform. RESPONSIBILITIES:Manage Marketing Campaigns• Develop campaign marketing plan and timelines to align on key growth areas and maintain updated calendar in project management platform (eg.Asana)• Analyze segments and user journeys to design “lifecycle” campaigns and deploy them via automation platforms• Responsible for the day-to-day coordination and execution of campaigns leveraging multiple channels which may include web, email, events, and social media• Manages campaigns, through ensuring tracking is in place, campaign is communicated to all stakeholders, all creative assets are delivered on time and on budget. • Based on segment journeys, initiate and execute email marketing campaigns in partnership with email team from gathering of requirements, design and development, to testing, launch, and reporting.• Create and maintain updated campaign reports, distill insights to inform Director and optimize campaigns against KPIs including registrations, CTRs, ORs, usage and others• Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting• Write creative briefs to ensure campaign brand alignment and message consistency• Create new or update existing SOPs, guidelines, and other marketing-related process improvements toolsMarketing Tactics to Increase AMA Ed Hub Engagement• Act as marketing liaison with selected internal and external education providers to ensure promotion of educational content• Execute all aspects of events planning and execution to help promote internal and external providers' education• Works with internal and external freelancers, vendors and subject matter experts to create high quality and impactful marketing assets to deploy across channels, including but not limited to online banner ads, ad hoc email, newsletters etc.• Partner with internal and external channel owners, analytics, and business units to coordinate launch and ongoing monitoring of new provider education, new platform features etc. May include other responsibilities as assignedREQUIREMENTS:1. Bachelor's Degree required; concentration in Marketing, Data Analysis, or other analytical related field preferred2. Minimum 5+ years of experience developing and implementing high-performing campaigns optimized for returns3. Proficient in digital marketing best practices, optimization techniques, with a focus on performance and impact4.A deep understanding of actual deployment of digital marketing tactics across channels (SEO, bolthires Search, and paid social in particular)5. Robust and proven experience and hands on usage of HTML/CSS, multiple CDP and ESP platforms6. bolthires Analytics and bolthires Tag Manager experience is required7. Familiarity with complex, cross-functional marketing programs requiring a high degree of subject matter expertise included in review and approval processes. 8. Exceptional time and project management skills, with keen attention to process improvement and efficiency in production workflows9.Some travel may be requiredThe American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago. We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATIONSend to a Friend 1)) && !window.MSStream; if (isIOS) { document.querySelector('.careerSiteHeader').removeAttribute('aria-hidden'); document.querySelector('.careerSiteFooter').removeAttribute('aria-hidden'); document.querySelector('[data-tag='dlgChangeLanguage']').removeAttribute('aria-hidden'); var siblings = document.querySelector('.careerSite').children; for (var i = 0; isiblings.length; i++) { siblings[i].removeAttribute('aria-hidden'); }; }document.getElementsByTagName('body')[0].classList.remove('is-dialog-open'); return false;" />Please wait...Email this Job Ad to your friend(s) by adding their email address(es) along with your details to the field below:• Separate each recipient email address with a comma. Recipient email address(es):• Your First Name:• Your Last Name:• Select which language the email should be sent in. Language:• This Job Opening is already listed as one of your Interests. You cannot add the same Job Opening to your list of Interests more than one time. To see your list of Interests, navigate to the Application Status tab within My ProfileAccount WarningThe AMA is dedicated to working with and providing reasonable accommodations to individuals with disabilities.If you require reasonable accommodation because of a disability in completing any part of the employment process, please e-mail or call (312) 464-4734 to help us understand the nature of your request and provide us your contact information. Equal Employment Opportunity StatementAMA is an equal opportunity employer. The Equal Employment Opportunity (EEO) Commission providesExpected salary:Location: Chicago, ILJob date: Sat, 09 Sep 2023 02:53:13 GMTApply for the job now! Apply tot his job