Marketing Automation Analyst

Job Description:• Independently create medium-complexity emails in SFMC, including formatting, coding, and adding text, images, and dynamic content. • Deploy medium to high-complexity email campaigns using SFMC. • Develop and execute low-complexity deployment strategies to support campaign goals. • Set up and manage email journeys and triggered email campaigns within SFMC. • Monitor and report on email performance for low to medium complexity accounts. • Analyze campaign results and translate insights into client-facing presentations.• Provide recommendations to improve email campaign performance and support program and revenue goals for low complexity accounts. • Collaborate with cross-functional teams to ensure email marketing aligns with broader marketing strategies. Requirements:• Bachelor’s degree in Marketing, Communications, Business, or a related field• 2–4 years of hands-on experience in email marketing, preferably within an agency environment• Strong knowledge and proficiency in Salesforce Marketing Cloud (SFMC) is required.• Experience with HTML/CSS for email formatting and coding. • Strong analytical skills with the ability to interpret data and present actionable insights. • Excellent communication and presentation skills. • Ability to manage multiple projects and meet deadlines in a fast-paced environment. • Familiarity with marketing automation best practices and compliance (e.g., CAN-SPAM). • Knowledge of A/B testing methodologies and personalization strategies. • Preferred Skills (Optional) Experience with AMPscript or SQL within SFMC.Benefits:• Medical, Dental, and Vision Insurance; we also offer a company-paid health care concierge service to help navigate our health plan to make the best decisions for you and yours• 401(k) with company match• Paid vacation, sick, personal and parental leave time• Paid Volunteer Time: giving back to our communities is important to us• Employee Recognition Program – convert your recognition points into gift cards• Employee Assistance Program – offers benefits to help you manage daily responsibilities• Access to on-demand training courses to advance further in your career Apply tot his job