Manager, CRM Fanatics App
About the positionResponsibilities• Own, design and launch high-impact, data-driven lifecycle marketing strategies using email, push, and in-app messaging to drive fan acquisition, engagement, and retention. • Build out automated communications with Fanatics App users such as welcome journeys and more. • Collaborate with broader App growth team on external channel campaign development and execution (social, paid, brand, etc.). • Create detailed campaign briefs that outline requirements, deliverables, and metrics for success.• Set the short and long-term growth strategy and plan for the Fanatics App. • Partner closely with the Creative and Marketing team to review and approve assets that align with campaign goals and brand standards. • Regularly analyze campaign performance, identifying trends and opportunities to optimize customer segmentation, messaging strategies, and channel utilization. • Develop and manage the marketing calendar, coordinating promotions, brand campaigns, and behavioral initiatives. • Partner with Product, Analytics, and other teams to align user messaging and promotional offers across the Fanatics Ecosystem.• Identify testing opportunities and contribute to building a robust testing roadmap. Requirements• 5-7 years in CRM, Lifecycle, or Growth Marketing, with a proven record of driving user engagement and retention through multi-channel strategies. • Proficiency with marketing automation tools and CRM platforms (Salesforce Marketing Cloud experience is extremely preferred). • Bachelor's degree in Marketing, Business, or a related field. MBA a plus. • Hands-on experience building and executing multi-channel campaigns across email, push, in-app messaging, and SMS.• Strong communicator who can effectively present ideas, findings, and campaign results to key stakeholders. • Project management skills, with the ability to manage multiple priorities and meet tight deadlines. • Skilled at analyzing data in real-time, drawing insights, and adjusting strategies to optimize campaign performance. • Collaborative and adaptable team player with strong problem-solving skills who thrives in fast-paced environments. • A deep passion for sports, gaming, or entertainment products.Benefits• Flexibility to work remotely for up to four weeks per year. • Competitive salary range of $120,000 to $150,000. Apply tot his job