Note: The job is a remote job and is open to candidates in USA. Weaving Influence is a leader in providing strategic and creative marketing services to clients, specializing in marketing business books and building online influence. The Social Media Specialist will work with an interdisciplinary team to create and implement social media strategies, develop content, and engage with clients' audiences.
Responsibilities
- Understand and implement social media strategies for assigned clients
- Create content aligned with client’s voice and within client budgets
- Social media implementation tasks as assigned, including:
- Uploading and editing blog posts in WordPress
- Creating editorial content calendars
- Writing and scheduling social media content
- Creating graphics for social media
- Engaging professionally on client social media channels
- Writing email marketing communications and utilizing email marketing tools to set up and send marketing blasts, newsletters, etc
- Gather social media metrics and work with the Social Media Marketing Manager or Account Marketing Manager to create weekly and monthly reports of progress toward goals
- Partner with other team members to ensure work progresses in a timely manner with high quality results
- Research and recommend hashtags for increasing engagement on client social media channels
- Utilize our existing systems and processes as designed while offering constructive feedback for improvements
- Participate in learning the latest social media best practices and technologies
- Ensure your colleagues and leaders of the company have the information they need from you to have confidence that your work is being completed timely, accurately, and with a high level of quality
- Provide support to members of your project teams that enables them to be successful
- Be accountable for and hold others accountable for living our core values in interactions with each other, our clients, and our strategic partners
- Engage and interact with both in-person and virtual team members utilizing team instant-message channels and regular meetings
Skills
- Energetic, conscientious, and detail-oriented person
- Interest and aptitude for social media marketing
- Strong writing skills
- Effective time management skills
- Attention to budgets
- Willingness to coordinate work with a virtual team
- Ability to work with colleagues both in-person and virtually
- Ability to work independently with little supervision
- Ability to seek out needed information
- Experience in effectively communicating with diverse audiences
- Proficient in using Google Drive, Docs, Sheet, and Slides
- Proficient in the Microsoft Office Suite
- Proficient in commonly used social media channels including Facebook, LinkedIn, Instagram, YouTube, and X (Twitter)
- Minimum of a bachelor's degree in marketing, public relations, communications, journalism, English, or the equivalent, relevant work experience
- Some experience with social media marketing
- Experience with WordPress, Mailchimp, Hubspot, Canva, and Basecamp
- Experience with podcast software, Kajabi or other online course platforms, and digital advertising including social media, Google, and Amazon
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