Note: The job is a remote job and is open to candidates in USA. Career Certified is seeking a strategic and creative Social Media Specialist to lead their organic social media presence. The role involves overseeing social media strategy, collaborating with agency partners, and analyzing performance to align initiatives with broader marketing goals.
Responsibilities
- Serve as the primary point of accountability between The CE Shop and our external social media agency, exercising independent judgment to ensure the organic content strategy and calendar are aligned with integrated marketing plans and business objectives
- Provide strategic direction to agency partners and internal teams on content themes, messaging priorities, and platform-specific execution
- Exercise discretionary authority to review, evaluate, and approve agency content, ensuring alignment with brand standards, campaign goals, and business priorities
- Own the development and ongoing management of a yearly social media strategy and content calendar, making strategic adjustments based on business needs, performance insights, and market trends
- Develop and guide social content strategy, including writing on-brand copy and providing clear creative direction for visuals, graphics, and video assets
- Analyze social media trends, platform updates, and competitor activity to identify opportunities and inform content strategy
- Recommend and champion new content formats, platform strategies, and creative approaches based on audience insights and performance data
- Ensure all social media channels (Facebook, Instagram, X, TikTok, LinkedIn) reflect platform-specific best practices and align with broader marketing strategy
- Evaluate emerging platforms (including Threads, Pinterest, and others) and make strategic recommendations regarding adoption, investment, and approach
- Partner with paid media stakeholders to ensure alignment between organic and paid social strategies
- Provide input on ad creative, audience targeting approaches, and campaign performance, contributing insights that support overall marketing effectiveness
- Maintain working knowledge of paid social trends and performance drivers to inform integrated strategy recommendations
- Own social media performance measurement and reporting across all active channels using Sprout Social or similar platforms
- Develop and deliver recurring performance insights (weekly/monthly), analyzing trends related to reach, engagement, audience growth, and content effectiveness
- Apply data analysis and business judgment to recommend optimizations, refine strategy, and influence marketing decisions
- Participate in marketing planning processes, providing social-first insights and recommendations that influence broader campaign strategy and execution
- Ensure alignment between social storytelling, promotional priorities, brand voice, and audience segmentation
- Establish guidelines for community engagement, using audience interactions and feedback to inform content strategy while escalating sensitive issues as appropriate
Skills
- Associate's degree in Marketing, Business, Communications, or related field
- 2+ years of progressively responsible experience in social media, digital marketing, or content strategy
- Demonstrated ability to exercise independent judgment and make decisions that impact content strategy, campaign alignment, and performance outcomes
- Strong understanding of social media platforms and how content strategy varies across each
- Ability to manage external vendors or agency partners and provide clear strategic direction
- Strong writing and communication skills with the ability to align messaging to brand and business objectives
- Highly organized with the ability to manage multiple strategic priorities simultaneously
- Bachelor's degree in Marketing, Business, Communications, or related field
- Experience using analytics and performance data to inform recommendations and strategy adjustments
- Basic familiarity with paid social platforms (Meta Ads, LinkedIn Ads, etc.) and how paid and organic strategies integrate
Company Overview