Note: The job is a remote job and is open to candidates in USA. Suited Connector is looking for a data-driven, creative, and strategic Performance Marketing Social Media Manager to join their O&O Media Buying Team. This role involves creating and optimizing paid social campaigns, analyzing performance metrics, and collaborating with internal teams to drive growth and align campaigns with business objectives.
Responsibilities
- You will create from scratch, develop, implement and optimize paid social campaigns across platforms (Meta, TikTok, Native platforms, etc.) with clear performance goals (CPL, ROAS, CTR, etc.)
- Collaborate with content and creative teams to ensure all assets are optimized for performance
- Monitor, analyze, and report on key performance metrics, translating data into actionable insights
- Run A/B tests and continuously refine targeting, creative and copy to maximize ROI and gross profit
- You will stay ahead of trends, audience preferences, platform updates, and algorithm changes to keep campaigns competitive
- You will partner with internal teams to bring campaigns to life and align them with business objectives
- Research competitors and industry benchmarks to uncover growth opportunities
Skills
- 3+ years of experience in performance marketing, paid social or growth-focused social media management
- Proven track record of managing and scaling social media paid campaigns with measurable ROI
- Understanding of performance marketing KPIs like CVR, CPL, ROAS, differences between bidding strategies like max conversions and tCPA, Highest Value, etc
- Strong understanding of social media algorithms, targeting strategies, and attribution models
- Analytical mindset with comfort working in dashboards, Excel/Google Sheets and reporting tools
- Creative eye for engaging content, ad copy, and visual storytelling
- Experience with third-party tracking platforms like Voluum, RedTrack, FunnelFlux, or similar
Benefits
- Remote and hybrid work options – let’s figure out which style works best for you.
- Generous Flexible Time Off (FTO); we know you work hard, so take the time when you need it!
- 10 company paid holidays annually.
- Multiple health insurance plans, including vision and dental insurance, HSA and FSA contributions.
- Matching 401k with immediate vesting.
- Pet insurance (big furry family member people!)
- Fast paced, dynamic culture.
- Career and professional growth opportunities.
- Awesome social events - BBQ’s, mixers, trivia and more!
Company Overview