Note: The job is a remote job and is open to candidates in USA. CodePath is reprogramming higher education to create the first generation of AI-native engineers, CTOs, and founders. The Director of Growth will lead efforts to expand student enrollment from 40,000 to 100,000 annually by leveraging product experiences and marketing strategies to drive growth and engagement.
Responsibilities
- Own the PLG product backlog: identify and prioritize in-product growth opportunities (re-enrollment prompts, pathway progress, social sharing, referral triggers) and partner with Product to get them scoped, built and measured
- Design and scale community-driven growth loops (alumni referrals, student-to-student advocacy, employer word-of-mouth) turning CodePath's 40,000+ alumni network into a structured acquisition channel
- Build referral mechanics into the student experience that make organic discovery a scalable channel, not just a side effect
- Own CodePath’s growth strategy and enrollment targets across student acquisition, faculty and institutional outreach, and enrollment lifecycle
- Set the growth channel mix: where to invest, what to cut, how to sequence, across paid search, social, email, champion outreach, developer community channels (Discord, GitHub, Reddit, technical content), programmatic SEO, and product-led growth strategies
- Manage the paid media budget with an ROI-first lens; reallocate spend based on attribution data and channel performance
- Define audience segmentation and messaging strategy across students, faculty, institutional champions, and enterprise partners
- Run structured growth experiments using modern experimentation and analytics tooling (Amplitude, Mixpanel, Statsig, or equivalent) and translate results into channel and budget decisions
- Own attribution infrastructure, ensure all lead sources are properly tracked and reported, informing and refining growth strategy
- Manage a small team with an eye towards expanding and adopting AI-powered tools to extend impact as the function scales
- Define growth metrics and KPIs, own reporting to the senior leadership team
Skills
- Product-led growth + growth marketing experience. 4–8 years in growth, ideally in a startup or high-growth environment. You've owned both in-product growth mechanics (referral, activation, re-engagement) and traditional acquisition channels (paid, email, outbound). You've built growth systems from scratch
- Community and network-driven growth. You've built or scaled referral programs, ambassador networks, or community-led growth loops
- Data and experimentation rigor. You translate metrics into decisions. You're comfortable with attribution problems, funnel analysis, A/B testing, and cohort analysis. You use experimentation platforms and product analytics tools to run structured tests
- AI-forward. You've used AI to scale content production, personalize outreach, or automate growth workflows. You see AI as a force multiplier for a small team
- Strategic but hands-on. You set direction and you execute. You don't wait for a large team or perfect information to get things done
- Experience marketing to developer or technical audiences; familiarity with developer community channels (GitHub, Discord, dev-focused content platforms, open source)
- Experience in EdTech, higher education, or workforce development
- Familiarity with university partnership cycles, faculty decision-making, or academic champion programs
- Experience owning a re-enrollment or retention metric, not just top-of-funnel acquisition
- Experience creating sophisticated automated campaigns to large, segmented audiences via HubSpot or equivalent, email sequencing, LinkedIn, content-driven nurture
- Ability to communicate with multiple audiences. You can shift voice and message fluently across students, faculty, institutional partners, and executive stakeholders
- Experience managing or mentoring a small marketing or growth team
- Commitment to CodePath's mission to advance economic mobility through education
Benefits
- This is a 100% remote position—work from anywhere in the U.S.!
- Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program
- Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection
- Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2)
- Professional Growth: $1,000 annual professional development stipend and home office setup support
- Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt
- Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings
Company Overview