HubSpot CMS Web Designer + Developer (B2B, Custom Modules, Smart Content Personalization)

We are a 20-year-old B2B technology manufacturer in the security industry, serving professional installers, integrators, and contractors nationwide. We are in the process of revamping our digital experience and are looking for a HubSpot specialist who can help us revamp our homepage with a personalization-first functionality using HubSpot CMS, custom modules, and smart content. This project is not a simple visual refresh, we need someone who understands how to architect a modular, scalable HubSpot experience tailored to different dealer segments based on CRM properties.We’re seeking a HubSpot expert with both design sensibility and technical depth across HubSpot CMS (HubL, themes, modules, HubDB, personalization tokens, smart content rules). You will redesign our homepage for a modern, B2B audience while building a robust system that allows us to deliver dynamic messaging to different dealer types (e.g., installers, AV integrators, small business owners, etc.). Website Design• Redesign the homepage with a modern, conversion-focused B2B layout• Ensure visual consistency with our existing brand and product ecosystem• Build clean, modular page sections that the marketing team can easily repurposeHubSpot CMS Development• Build custom HubSpot modules that support dynamic messaging, CTAs, and content• Structure the homepage using HubSpot themes, HubL, HubDB, and best practices• Create a framework where content can change based on CRM properties or list membership• Implement personalization / smart content for different dealer segments• Ensure the site remains fast, responsive, and easy for non-developers to updatePersonalization / Smart Content Enablement• Configure logic for dealer type, lifecycle stage, persona, and other HubSpot properties• Set up conditional blocks, dynamic copy, and property-driven CTAs• Document how these personalization rules work so the team can expand them over time Apply tot his job