E-Commerce Web/ App Analyst

About the roleThe E-Commerce Web will contribute to digital sales, a strong brand, and increased customer lifetime value by developing data-driven insights that ensure the best possible customer experience. The role will analyze customer behavior/site performance and turn insights into clear actions and tactics. The role will execute full-funnel analyses to understand the end-to-end customer journeyThis position is remote based or Yonkers NY our E-Commerce function and will report to the E-Commerce Manager.What you'll do• Drive daily and weekly site and customer behavior analytics for the Mexico market• Partner with E-Commerce commercial team to translate insights into opportunities to optimize sales performance and customer acquisition / engagement• Conduct analyses to help E-Commerce team evaluate customer demand / preference, product performance, and customer experience• Conduct SEO and internal search analyses to contribute to site and external search optimizations• Evaluate key pages onsite to support the planning of landing pages and critical focus areas for the commercial teams• Analyze onsite and full journey performance per media channel and customer segment• Take an active part in regional goal setting and alignment process from a customer insights and behavior perspective• Partner with E-Commerce and Media teams to provide data-driven insights and conclusions across the customer journey• Spread and secure web analytics competence across the E-Commerce team• Evaluate key pages and purchase funnel after website releases to ensure swift incident resolution• Develop automated reports to address common web analytics requests and help to ensure that stakeholders understand key takeaways• Collaborate with global stakeholders to drive tagging initiatives and best practices so that digital marketing efforts are measured accurately and appropriatelyWhat you'll need• 3+ years of experience in e-commerce.Data and web analysis experience preferred• Experience utilizing Google Analytics, PowerBI, Tableau, as well as visual analytics tools like ContentSquare• Sales driven, customer-focused and results-oriented• Analytical, structured, and able to synthesize complex data into clear conclusions• Able to translate customer and sales insights into short and long-term commercial actions• Comfortable visualizing and presenting insights to cross-functional teams. Strong communication and presentation skills• Ability to prioritize work and multi-task efficiently• Comfortable with proactive and innovative problem-solving, and possesses constant improvement mindset• Able to work independently and be self-motivated while still working within a team environment and fostering a strong team collaboration• Flexible and able to adapt to changes based on changing business and customer needs.Possesses growth mindset• Required domestic and international travel up to 5-10% of time. • Remote Apply tot his job