Director of Strategy (Influencer Marketing)

AboutThe ShelfThe Shelf is a fast-growing influencer marketing agency that blends data science with creativity to deliver standout campaigns. We work with top brands and platforms to craft strategies that are performance-first and culturally relevant. Everyone claims to be data-backed. We prove it:Our top-funnel campaigns outperformed a client’s lower-funnel agency campaigns by 5x in conversionsTikTok verified that our campaigns perform 500x above their ad benchmarks in watch timeOne of our TikTok ads ranked #2 globally for an entire monthBut what really sets us apart?Our people-first culture. We actively discourage burnout, uphold a true 40-hour workweek, and invest deeply in our team’s wellbeing and growth. 100% covered healthcare️ Flexible PTOCompany holidays that actually get honored✈️ In-person off-sites in Atlanta to foster real connectionAbout the role• We’re hiring a Strategy Director to spearhead strategic growth and new business development—translating cultural intelligence into performance-driven strategies that win pitches, expand accounts, and set new industry standards.What you'll doStrategic Leadership & Client Impact• Be the senior strategic partner for priority accounts—setting vision, frameworks, and testing agendas that ladder to client KPIs. • Architect multi-channel creator ecosystems and content architectures that align platform algorithms with brand goals. • Shape and present high-impact POVs to C-suite and Executive stakeholders. • Simplify complexity into crisp stories and decisions. • Drive renewals and expansions with clear hypotheses, measurement plans, and ROI narratives.Insights, AI & Innovation• Build a social-first insights hub that transforms cultural signals and audience data into actionable creative direction. • Leverage social listening, audience intelligence, and platform analytics to spark ideas that influence campaign concepts and creator casting. • Leverage AI-powered systems to accelerate trendspotting, creative ideation, and content intelligence—turning insights into standout campaign ideas at speed and scale. Creator & Culture Strategy• Define creator selection rubrics and brand-safe guardrails; champion inclusive casting and community-led creative.• Decode algorithmic shifts and cultural signals into actionable creative and channel bets. Team Leadership & Operations• Manage and mentor a team of strategists and analysts. • Set standards for writing, storytelling, and visual craft. • Resource plan across accounts; scope, price, and forecast strategy work in partnership with Account Management and Ops. • Uplevel deck quality and strategic rigor. Cross-Functional Collaboration• Creative: Co-lead concept development and testing roadmaps. • New Business: Increase pitch conversion with standout strategy and creator POVs.• Marketing: Shape thought leadership, webinars, and case studies; representThe Shelf externally. Product/Tech: Inform roadmap for internal tools and UI/UX; translate strategist needs into requirements. Qualifications8–12+ years in strategy, brand/creative strategy, social/influencer, insights, or similar; 3+ years leading strategists or cross-functional teams. Portfolio of work that ties cultural insight to measurable performance. ️ Elite storytelling: you bring clarity to complexity and can command a room.Fluency with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, and ChatGPT—or equivalent. ️ Strong deck craft (Google Slides/PowerPoint) and a bias for structured frameworks. Bonus: trend forecasting, creator discovery, or early-stage AI experience; startup/agency/marketing-tech background. Major Bonus: strong visual design sensibility. Why You’ll Love It HereWe’re building something meaningful and sustainable without burning people out. You’ll have the runway to push the industry forward while working with a team that values impact, balance, and craft.Apply tot his job