Director of Media, Marketing & Analytics

Benefits:• Core Values Focused• People over Profit• Make a Difference• RewardingCareer• Faith-Based• Bonus based on performance• Competitive salary• Flexible schedule• Free uniforms• Paid time off• Training & developmentSpecial Strong is scaling nationwide — expanding from 25 to 100+ locations. We need a leader who can build, manage, and scale our digital growth engine. This role owns full-funnel performance: paid media, funnels, tracking, analytics, and the systems that drive appointments and franchise growth.Flexible structure: part-time, full-time, or project-based depending on the candidate. Compensation OptionsFull-Time• Competitive salary based on experience• Performance bonuses tied to franchise growth, KPIs, unit economics, and systemwide marketing results• Significant earning upside for high performersPart-Time• Compensation based on responsibilities and involvement• Optional performance incentives tied to resultsProject-Based• Compensation based on scope, deliverables, and timeline• Optional performance incentives for hitting or exceeding targetsKey ResponsibilitiesGrowth & Strategy• Own the full growth strategy across paid media, funnels, and user journeys• Lead cross-team execution with design, development, and operations• Run bi-monthly performance reviews with leadershipPaid Media & Funnel Optimization• Oversee Meta and bolthires ads: strategy, scaling, and optimization• Build franchise-ready funnels that drive booked calls and quality leads• Reduce acquisition costs through continuous testing and optimizationTracking & Integrations• Manage tracking for Meta CAPI, GA4, CRM, Calendly, Zapier, and franchise systems• Diagnose and resolve pixel, attribution, and data issues• Ensure accurate tracking of appointments, lead quality, and follow-bolthiresAnalytics & Reporting• Monitor performance across ads, content, and user flows• Deliver weekly reports with clear insights and actions• Identify trends, opportunities, and issues earlyFlexible work from home options available.Apply tot his job