Demand Generation Manager – K-12 Education: Leading Marketing Innovation in Learning Solutions

Join the Future of Learning at PearsonImagine a world where learning knows no bounds, and education is a lifelong journey. At Pearson, we're passionate about making this vision a reality. As a global leader in education, we're committed to creating vibrant and enriching learning experiences that have a real-life impact. Our mission is to add life to a lifetime of learning, and we're looking for talented individuals like you to. About the RoleWe're seeking an experienced Demand Generation Manager to lead our marketing efforts in the K-12 education sector.As a Demand Generation Manager – K-12 Education, you will be at the forefront of expanding our presence in school districts, private schools, charter schools, and juvenile justice agencies. Your primary focus will be on promoting ourAdvanced Placement, Honors, andCareer and Technical Education (CTE) curriculum. You will drive revenue growth through the development and execution of targeted outbound marketing campaigns, working closely with sales teams to communicate compelling value propositions to key decision-makers.Key Responsibilities• Campaign Development: Design and implement outbound marketing campaigns tailored to the needs of school districts and other secondary education entities, including email marketing, cold calling, and direct mail. • Lead Generation: Identify and qualify potential leads, ensuring a steady pipeline of opportunities for the sales team. • Collaboration: Work closely with the sales team to align marketing efforts with sales goals and ensure cohesive messaging. • Performance Analysis: Monitor and analyze the performance of outbound campaigns, providing insights and recommendations for continuous improvement.• Content Creation: Develop compelling content for outbound campaigns, including emails, call scripts, and promotional materials. • Program Mapping: Collaborate with teams to connect marketing programs with relevant sales activities. Continuously assess and optimize program-product mappings for better customer experience and marketing results. • Marketing Strategy and Performance Analysis: Analyze metrics and data to evaluate the success of marketing programs. Develop compelling messaging and positioning for our products.Use market insights to influence product development. Monitor CRM for performance related to lead generation, emerging opportunities, and close rate. • Cross-functional Collaboration: Work closely with different teams, including Higher Education Product and Product Marketing teams, to ensure smooth integration of taxonomies, program mappings, and commercialization efforts for the K-12 market. Collaborate with content creators, designers, and analysts to create effective marketing materials. Provide guidance and support to internal stakeholders on taxonomy-related matters.What We OfferAt Pearson, we're committed to creating a workplace where talent can learn, grow, and thrive. Here are just a few benefits of working with us:• CompetitiveSalary: A salary range of $80,000 to $90,000, influenced by factors such as skill set, level of experience, and specific location. • Annual Incentive Plan: Eligibility to participate in our annual incentive plan, providing opportunities for additional earnings. • ComprehensiveBenefits: Access to a range of benefits, including health insurance, retirement plans, and paid time off.• Inclusive Culture: A culture that values diversity, equity, and inclusion, providing opportunities for growth and development. • Professional Development: Opportunities for career growth and learning, including training programs and mentorship. QualificationsTo succeed in this role, you'll need:• Experience: 5+ years of B2B demand generation and marketing experience in the K-12 education market. • Education: A Bachelor's degree in business, marketing, or a related field. • Skills:• Highly organized and efficient with the ability to develop and execute against an evolving plan.• Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders. • Strong experience in the development of multi-channel campaigns. • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to leadership. • Must be a self-starter who thrives in a fast-paced environment. • Excellent time management skills with the ability to prioritize and shift workload to meet deadlines.Why Pearson? Pearson is a global leader in education, committed to creating a world that's always learning. Here are just a few reasons why you might want to :• Innovation: We're one of the 10 most innovative education companies of 2022, recognized for our commitment to innovation and learning. • Diversity and Inclusion: We value the power of an inclusive culture and a strong sense of belonging, promoting a workplace where differences are embraced and opportunities are accessible. • Career Growth: Opportunities for career growth and learning, including training programs and mentorship.• Global Reach: A global company with a presence in over 70 countries, providing opportunities for international collaboration and growth. If you're passionate about education and marketing, we encourage you to apply for this exciting opportunity. Even if you feel you're not a perfect match, we'd still love to hear from you. Please apply including your resume and cover letter, to:We look forward to hearing from you! ApplyThis Job Apply tot his job