Crypto SaaS Marketing Strategist
We are developing a unique SaaS crypto trading bot platform, fully built in-house by our own developers, without templates or white-label solutions. This is a long-term startup project where UI, backend, trading logic, risk management systems and dashboard are all custom-made from scratch. The product is currently in the final development stage:The website & UI are almost completeThe backend and bot execution engine are still being finalizedWe are not launching paid traffic yet — but we want to build a strong marketing foundation before the public release.We are looking for a SaaS marketing strategist with strong understanding of:Crypto / fintech productsSaaS go-to-marketPositioning & messagingGrowth channelsInfluencer marketing (bolthires, Telegram, Twitter/X, TikTok)Content strategyThis job does NOT require running ads. We need a strategic plan, not execution. Your Responsibilities1. Full Website & Product AuditReview our landing page structureIdentify missing conversion elementsImprove messagingSuggest UX/content improvementsCompare with competitors (3Commas, Bitsgap, Cornix, CryptoHopper)2.GTM Strategy (10–20 pages)Your strategy should include:Positioning for our SaaS botValue proposition + messagingIdeal customer profilesCrypto-specific content planFull map of marketing channelsbolthires/Twitter/Telegram/Reddit growth strategyInfluencer approach + list of recommended profileslaunch roadmap (30–60 days)3. Content & Communication StructureWhat content we need before launchHow to present featuresHow SaaS crypto tools should communicate trust & valueDeliverablesA professional document containing:Website auditMessaging/positioningGTM strategyChannel strategyInfluencer planContent pillarsLaunch roadmapWho We’re Looking ForSomeone with experience in:SaaS marketingCrypto/Fintech productsGTM planningInfluencer-based growthLanding page optimizationBudgetFixed price — we pay for results, not hours.Please include examples of previous strategy work. Fast communicationClear deliverablesNo fluff marketing — real strategyDirect access to founder Apply tot his job