Acquisition Manager- Product Management

About the positionResponsibilities• Drive acquisitions and early month-on-book engagement through customer-focused and lifecycle-targeted campaigns to meet defined product performance targets. • Assist in developing and managing the execution of the customer acquisition and engagement strategy for the US Prepaid Wallet product across all channels. • Partner with Marketing and Communications teams to create relevant materials for each channel focused on awareness, acquisition, and early engagement stages of the customer lifecycle.• Coordinate, schedule, and deploy acquisition campaign materials with channel management teams. • Engage with internal and external stakeholders to ensure effective implementation of strategies. • Design and manage performance monitoring and testing to assess the effectiveness of acquisition strategies. Requirements• Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field. • 5-8 years of customer acquisition strategy or product growth management experience in financial services with a focus on cards or payments.• Understanding of multi-channel customer acquisition strategies across various channels. • Prior experience working with marketing and communications teams to develop and execute messaging and content for customer acquisition. • Excellent communication skills for creating and proofreading client messaging. • Experience with A/B and incrementality testing design, execution, and monitoring. • Proficiency in Excel, PowerPoint, and CRM platforms like Salesforce. • Awareness of financial services marketing regulations.Benefits• Comprehensive benefits package including health insurance, incentive and recognition program, and 401K contribution. Apply tot his job