Website content writer
Project overviewI’m looking for an experienced bilingual (French/English) human copywriter & content strategist to create the full website content for LEADXC, a boutique advisory brand operating at the intersection of:HR transformation & people strategyExecutive leadership, boards & cultureGen Z / early-career talent, employability & future skillsBenchmarks in terms of clarity and positioning:Korn Ferry, McKinsey, Accenture, PwC, IBM, Mercer, EY. The website must:Generate qualified leads (CHROs, CEOs, boards, HR leaders, universities, employers, Gen Z talent)Deliver high-quality, original, HUMAN writing – no AI-generated copyBe SEO-informed and structured for clear, confident navigationMake visitors stay, explore, and come back, not just skim and leaveI want real writing, crafted by a real person, with thought, depth and nuance – not AI-generated content.Scope of workYou will transform a rich strategic framework into clear, conversion-focused, bilingual website content. 1. Content strategy & structureRefine / validate the site map for two main universes:LEADXC – Corporate (HR, leadership, culture, org & talent, rewards, executive search, etc.)LEADXC Next – Gen Z & Early-Career (career discovery, employability, early-career acceleration, young leaders, ecosystems)Decide what becomes top-level pages vs. sectionsDesign a content flow that speaks to both corporate decision-makers and Gen Z / early-career talent2.Bilingual copywriting (FR/EN) – human-written onlyWrite original content for ~15–20 pages total (EN + FR) based on the provided pillars and draft materialUse a premium consulting tone (strategy firm level, but human and accessible)Explain complex topics (HR transformation, people analytics & AI, culture, org design, succession, rewards, employability…) in a simple, outcome-focused wayEnsure both languages are equally strong, not just a rough translationNo AI copywriting tools as the main writer – the content must be written and edited by you, as a human professional3.Lead-generation & engagement focusCraft strong value propositions, page intros and CTAs that drive:inquiry / discovery callsprogram and partnership requestscommunity / newsletter / ecosystem sign-bolthiresWrite content that makes visitors want to keep reading and exploring, not bounce after 10 secondsSuggest lead magnets / content ideas (guides, diagnostics, checklists, etc.) that can grow a qualified pipeline4. SEO & on-page optimisationDo basic keyword research around:HR transformation, strategic HR advisory, executive leadership, culture change, org design, succession, rewards, Gen Z careers, employability, early-career talent, etc.Integrate keywords naturally into: titles, headings, copy and FAQsPropose SEO-friendly page titles, meta descriptions and H1/H2 structuresSuggest internal linking between Corporate and Next/Gen Z areas5. UX-oriented contentTurn each pillar into a clear, visualisable framework or journey (phases, steps, pillars, lenses…)Suggest section layouts and content blocks that a designer can easily turn into a modern, clean siteKeep a coherent brand narrative across the Corporate and Gen Z universesKey content areas (high-level)LEADXC – CorporateHR Transformation & Strategic HR AdvisoryExecutive Leadership & GovernanceExecutive Education & Future-ProofingCulture, Values & Leadership BehavioursOrganization & Talent Development, Succession & Future SkillsExecutive Search & Future Talent IntelligenceTotal Rewards, Performance & IncentivesLEADXC Next – Gen Z & Early-CareerCareer Discovery & Best-Match NavigatorWork-Readiness & Employability SprintsEarly-Career Acceleration (Years 1–3)Young Leaders & HiPo Gen ZCommunity, Universities & Employer EcosystemsYour role: turn this into a sharp, intuitive, lead-generating website in French and English.Ideal freelancer profileFluent / native-level in both French and English (C1/C2), with proven copywriting in eachExperience with:consulting, HR, leadership, organisational development, executive education, orcomplex B2B services with multi-stakeholder decision journeysStrong SEO copywriting backgroundAble to write for senior executives AND Gen Z / early-career talent without losing depthCan design frameworks and content flows, not just “pretty sentences”Commitment to human-written content:You personally write and edit the copyNo “push-button AI” text delivered as final work Apply tot his job