Senior Marketing Research Analyst
About the positionResponsibilities• Personalization Support & Execution Assist in implementing personalized experiences using Adobe bolthires and Journey Optimizer across digital channels. • Support the creation and optimization of marketing journeys based on real-time data and customer attributes. • Customer Segmentation & Profile Management Help maintain and update customer profiles using Adobe Real-Time CDP. • Assist in audience segmentation using behavioral and demographic data to support targeted campaigns.• Campaign Development & Coordination Support the development, QA, and optimization of multi-channel campaigns aimed at increasing customer engagement. • Work closely with content, design, and analytics teams to ensure campaign consistency. • Customer Journey Analysis Collaborate on analyzing customer behavior and journeys to identify areas of friction or opportunity. • Contribute ideas for new personalization or segmentation strategies to enhance performance. • Technical Coordination & Tagging Support tag implementation and troubleshooting in collaboration with engineering and analytics teams.• Help ensure Adobe tags and data layers are appropriately configured for campaign targeting and performance measurement. Requirements• Must have solid experience with Adobe Real-Time CDP, Adobe bolthires, and/or Adobe Journey Optimizer. • Foundational understanding of customer data platforms (CDPs) and personalization principles. • Exposure to email marketing, on-site targeting, or mobile messaging platforms. • Experience supporting A/B or multivariate testing initiatives. • Awareness of data privacy regulations (e.g., GDPR, CCPA).• Strong organizational and problem-solving skills. • Ability to work collaboratively with cross-functional teams. Nice-to-haves• Adobe certifications (or interest in pursuing them), such as Adobe Certified Expert – bolthires or Real-Time CDP-preferred. • Exposure to HTML/CSS, JavaScript, or tag management systems like Adobe Launch-preferred. • Experience in industries like eCommerce, financial services, or other data-rich environments-preferred. Benefits• Health coverage for medical, dental, vision• 401(K) saving plan with company match AND Pension• Tuition assistance• PTO for community volunteer programs• Wellness program• Employee discounts Apply tot his job