Senior Manager, Global Events – Event Strategy, Audience Engagement

Job Description:• Develop and lead growth strategies that accelerate audience acquisition, attendance, and engagement across global and regional events. • Partner with digital marketing, field, product marketing, DevNet, Twilio.org and sales to align demand generation programs to event growth goals. • Create segmentation, targeting, and messaging frameworks that improve pipeline impact and event ROI. • Establish and refine KPIs to drive predictable, scalable event growth. • Own the development, structure, and quality of the agenda and content across global events, including keynotes, sessions, demos, customer stories, and thought leadership tracks in partnership with PMM.• Collaborate with product marketing and executive teams to shape narratives aligned with business priorities and GTM initiatives. • Lead end-to-end acquisition planning, including channel mix, messaging, creative alignment, landing pages, email journeys, and broader promotional strategies. • Oversee the shared service functions that enable scalable global event execution, including registration platform, event website development, event technology tools, and analytics performance reporting. Requirements:• 8+ years of experience in event marketing, audience acquisition, and campaign management or related fields, global event experience in B2B technology strongly preferred.• Proven success leading event campaigns, multi-channel acquisition strategies and leading large-scale event content programs that enhance attendee experience and drive business outcomes. • Strong storytelling skills with the ability to translate technical content into engaging messaging for multiple audiences. • Strong analytical skills with the ability to translate insights into strategy and executive-level recommendations. • Deep understanding of event technology platforms, digital experiences, data capture workflows, and operational infrastructure.• Experience managing high-performing teams and cross-functional collaboration. Demonstrated success leading teams, managing stakeholders, and navigating matrixed organizations. • Ability to operate at both strategic and tactical levels, with strong attention to detail and passion for excellence. • Excellent communication, stakeholder management, and project management skills. • Data-driven mindset with a focus on metrics, ROI, and continuous improvement. • Proficiency with Salesforce, Tableau, Marketo, Swoogo and presentation tools (Google Workspace); SEO and content marketing experience a plus.• Willingness to travel as needed for event planning and execution. Benefits:• Health care insurance• 401(k) retirement account• Paid sick time• Paid personal time off• Paid parental leave Apply tot his job