Senior Manager - Direct Channels Customer Acquisition for Strategic Growth and Development

Introduction to blithequark At blithequark, we believe that with the right support, individuals and businesses can achieve remarkable progress. As a global and diverse community of colleagues, we are committed to backing our customers, communities, and each other. Our mission is to provide the world's best customer experience every day, upholding our company values and powerful backing promise with integrity and inclusivity. We strive to create a work environment where everyone feels seen, heard, and valued.About the RoleTheSenior Manager - Direct Channels Customer Acquisition will play a crucial role in leading the strategy, development, and implementation of various lending treatments across our Charge and Lend Cards, focusing on email and direct mail channels. This high-impact position offers significant opportunities for exposure to leadership across blithequark and collaboration with cross-functional teams, including Channel Marketers, Product Management, Risk, Analytics, Technology, and Finance.Key Responsibilities Develop, manage, evaluate, and optimize email and direct mail communications for line treatments to drive engagement and incremental revenue Lead channel forecasting and results analysis, optimizing channels and flex plans as needed to meet investment and performance objectives Evolve our marketing strategies in email and direct mail, leveraging new technologies, personalization, and innovative approaches Design and implement test and learn curricula to drive growth through targeted initiatives Collaborate closely with Marketing Strategy, Product Management, and Risk partners to understand portfolio strategies, customer behavior, and identify opportunities to support and grow the program Lead and manage two high-performing direct reports who will lead marketing execution Essential Qualifications To succeed in this role, you will need: Relevant experience within marketing, product, strategy, or a function with transferable skills A data-driven strategic thinker with a growth mindset and a track record of developing customer-first marketing strategies that deliver results Exceptional sense of accountability and ownership, with a results-driven approach Strong problem-solving skills, with the ability to work independently and within a team Superior relationship management skills, with the ability to influence partners both across and upwards Robust analytical skills that translate data into insights A solution-oriented mindset and clear, articulate communication skills Strong project management skills, with the ability to manage multiple projects and meet tight timelines A positive energy and enthusiasm, with a "can-do" attitude Preferred Qualifications While not required, experience in digital and/or direct mail marketing is preferred.If you have a strong background in marketing, product, or strategy, and are looking to expand your skills, we encourage you to apply. Career Growth and Development At blithequark, we are committed to helping you create a career journey that is unique and meaningful to you. We offer a range of benefits, programs, and flexibility to support your personal and professional growth, including: Competitive base salaries and bonus incentives A 6% company match on retirement savings plan Free financial coaching and financial well-being supportComprehensive medical, dental, vision, life insurance, and disability benefits A flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds programCareer development and training opportunities Work Environment and Company Culture At blithequark, we prioritize our colleagues' holistic well-being, recognizing that their physical, financial, and mental health are essential to their success.We strive to create a work environment that is inclusive, supportive, and empowering, where everyone feels valued and respected. Our company culture is built on a foundation of integrity, diversity, and excellence, and we are committed to upholding these values in everything we do. Compensation and BenefitsThe salary range for this role is $80,000.00 to $155,000.00 annually, plus bonus and benefits. We consider factors such as location, experience, and job-related skills when determining compensation.Our benefits package is designed to support your overall well-being, with a range of programs and perks that recognize your contributions and help you thrive. Conclusion If you are a motivated and results-driven marketing professional looking for a challenging and rewarding role, we encourage you to apply for theSenior Manager - Direct Channels Customer Acquisition position at blithequark. With our commitment to backing our customers, communities, and each other, we offer a unique and supportive work environment that will help you grow and succeed.and let's lead the way together!