[Remote] Sr. Digital Marketing Analyst

Note:The job is a remote job and is open to candidates in USA. Collystring is a remote first performance marketing agency that values a small team environment and client relationships. The Sr. Digital Marketing Analyst will be responsible for designing analytics frameworks, developing reporting dashboards, and providing actionable insights to optimize client performance. Responsibilities• Design and implement comprehensive analytics frameworks including GA4 configuration, data layer architecture, and cross-platform tracking solutions• Develop and maintain advanced reporting dashboards in Looker Studio, Supermetrics, and other visualization platforms• Configure and manage customer data platforms including Segment for unified data collection and routing• Implement and optimize tracking solutions using tools like Elevar for enhanced eCommerce tracking• Support and help understand A/B and multivariate testing strategies aimed at improving user engagement, conversion rates, and overall digital experience• Develop analytics strategies and implementations to serve diverse client portfolios ranging from enterprise organizations with hundreds of pages to smaller businesses with streamlined digital footprints• Ensure data accuracy and integrity across all client measurement systems through systematic validation and QA processes• Analyze multi-channel performance data to deliver actionable insights and strategic recommendations• Collaborate with our data director to optimize data collection pipelines and measurement capabilities• Lead troubleshooting efforts for tracking discrepancies and attribution challenges• Present complex analytical findings to diverse stakeholder groups with clarity and confidenceSkills• Full working knowledge of platforms like Google Analytics, Tag Manager, and Looker Studio• Understanding of the difference in the attribution models between Ads and GA• Understanding of how the data layer functions and the value in accurate tracking• Ability to analyze conversion paths and develop a hypothesis to optimize conversion rates• Experience in both Lead Generation and eCommerce• 2-3 years experience in data analytics + tracking architectureBenefits• Unlimited PTO after your second month of employment• Medical, dental, and vision – collystring subsidizes roughly ~50% of this based on most plans• Maternity & paternity leave – because life is more than work• 401k• Remote work within the United States• Technology stipend: having a functional (and cool) workstation has been statistically proven to enhance productivity by 99%.Want a new monitor, need some new airpods? Sweet, just ask. • Profit sharing after your second year of employmentCompany Overview• collystring is an advertising agency that provides SEM, SEO, programmatic display, and social media marketing services. It was founded in 2013, and is headquartered in Gilbert, Arizona, USA, with a workforce of 11-50 employees. Its website is Apply tot his job