Remote Social Media Specialist jobs – Full‑Time Remote Role for Our Growing Brand Team in Ocala, Florida – 60‑100k USD Salary, Content & Community Focus, Expertise in Sprout Social, Canva & Google Analytics

TITLE:Remote Social Media Specialist jobs – Full‑TimeRemote Role forOur Growing Brand Team in Ocala, Florida – 60‑100k USDSalary, Content & Community Focus, Expertise in Sprout Social, Canva & Google Analytics --- #### Who we are We’re a midsize consumer‑goods brand that started in a kitchen in Ocala, Florida — the first batch of our flagship product was packed by hand, and the first Instagram post was a 15‑second clip of a family tasting it for the first time. Over the last three years we’ve gone from “local favorite” to “national conversation starter,” selling in over 30 states, with a 120 % year‑over‑year revenue increase.Our marketing team now runs ten paid‑social campaigns concurrently, produces a daily stream of stories, reels, and tweets, and nurtures a community that engages 4 times more than the industry average. We’ve always been a remote‑friendly company, but the scale of our social presence exploded after we launched two new product lines in Q1 2025. That growth created a gap: we need a dedicated Social Media Specialist who can own the day‑to‑day content cadence, keep our brand voice consistent across TikTok, Instagram, Facebook, LinkedIn, and emerging platforms, and turn raw engagement data into actionable growth plans.If you love hunting for the perfect GIF, love a well‑timed Instagram carousel, and can explain why “reach” matters to a CFO, you might be the missing piece. #### Why this role exists now - New product launches: Two new SKUs arrived in March, each targeting a different demographic (Gen Z snackers and health‑conscious parents). We’re expanding our hashtag strategy and need someone to craft platform‑specific narratives. - Channel diversification:Our TikTok following grew from 3 k to 85 k in six months, but we only have ad‑hoc content.A specialist will build a sustainable content pipeline that scales without burning out the creative team. - Performance goals:The leadership team set a 20 % increase in average engagement rate by Q4 2025. We need metrics‑driven stewardship to hit that target while keeping brand integrity intact. - Team expansion in Ocala, Florida:Our hub in Ocala, Florida added three new copywriters and two community managers in the past quarter. A Social Media Specialist will be the connective tissue coordinating those voices and the remote analytics team.#### What you’ll do (day‑to‑day) | Responsibility | Typical Output | |----------------|----------------| | Strategic calendar – Build and maintain a 12‑week content calendar across all platforms, aligning posts with product releases, holidays, and real‑time trends. | A shared Google Sheet updated every Monday, with clear theme tags and publishing windows. | | Content creation & curation – Write captions, source or create visuals, and schedule posts. You’ll also repurpose long‑form assets into bite‑size TikTok clips or Instagram reels.| 3–5 Instagram carousel posts per week, 2 TikTok videos, 2‑3 LinkedIn articles, and daily Twitter threads. | | Community management – Answer comments, DMs, and moderate user‑generated content. Flag brand‑risk issues for the legal team within 24 hours. | Average response time | | Collaboration – Partner with the design team (based in Ocala, Florida) to ensure brand consistency, and with product managers to surface new feature highlights. | Bi‑weekly sync meetings, Slack threads, and a shared Asana board for tasks. | | Trend scouting – Monitor platform algorithm updates, emerging hashtags, and competitor activity. Pitch experiment ideas to the senior marketing lead. | A monthly “Trend Radar” doc, with at least one pilot test per month. | | Paid‑social coordination – Work with the performance marketing lead to set up A/B tests, ensure tracking pixels are correctly placed, and allocate budget across campaigns.| Quarterly budget reallocation recommendations backed by ROAS data. |The role is 100 % remote, but we ask you to attend a quarterly “in‑person day” at our Ocala, Florida office (we’ll cover travel). Those days are when we do the big brainstorming sessions and celebrate milestone wins together. #### Who you are -Experience: 2–4 years managing organic social for a consumer‑brand, e‑commerce, or SaaS company. You’ve overseen at least three platforms concurrently and can point to a portfolio of posts that lifted engagement by at least 15 % YoY.- Tools‑savvy: Comfortable with Sprout Social (or Hootsuite), Canva, Adobe Photoshop, Google Analytics, Meta Business Suite, TikTok Analytics, and a project‑management platform like Asana or Trello. - Data‑oriented: You know how to read an engagement curve and can articulate why a 0.8 % increase in CTR matters for revenue. You’ve built weekly dashboards and presented findings to non‑technical stakeholders. - Brand guardian: You have a sense of voice—whether witty, supportive, or educational—and can keep it consistent across 5 different audiences without sounding robotic.- Collaborative: You thrive in a distributed environment, can lead a Slack channel, and enjoy quick brainstorming sessions over Zoom. You’re comfortable partnering with designers in Ocala, Florida who may be on a different timezone. - Self‑starter:The role starts with a “blank slate” content calendar. You’ll outline the first 90‑day plan without a manager hovering over every post. A quick sanity check: if you were asked to write an Instagram caption for a new snack flavor in under 30 seconds, could you do it?If yes, you’re likely a good fit. #### Tools & tech you’ll own 1. Sprout Social – scheduling, listening, reporting. 2. Canva Pro – quick visual creation, brand‑kit enforcement. 3. Adobe Photoshop – deeper image editing when Canva falls short. 4. Google Analytics 4 – tracking referral traffic from social to our website. 5. Meta Business Suite – Facebook & Instagram publishing. 6. TikTok Business Center – analytics, ad creation, and trend discovery. 7. Twitter Analytics – performance tracking for threads and moments.8. Later – visual planner for Instagram carousel sequences. 9. Asana – task management; we have a custom workflow for content approvals. 10. Slack – daily communications; #social‑hub channel for quick wins. 11. Zoom – weekly stand‑ups and quarterly in‑person syncs (in Ocala, Florida). 12. Notion – knowledge base where we store brand guidelines, past campaigns, and “cheat sheets.” ####Our team in Ocala, Florida Even though the role is remote, you’ll be part of a close‑knit crew that has its headquarters in Ocala, Florida.The office space is a converted loft with whiteboards, a small coffee bar, and a “wall of wins” where we pin screenshots of viral posts. Our community managers—two of them based in Ocala, Florida—run a daily “Snack‑Chat” thread on Discord for fans, while the copy team (also in Ocala, Florida) drafts longer‑form storytelling pieces for our blog. The head of marketing, who grew up in Ocala, Florida and still rides a bike to the office on weekends, believes in “transparent metrics,” so you’ll always see the numbers behind each campaign.That culture of openness is why we publish our monthly social KPI deck on the internal drive for everyone—engineers, finance, even the janitorial staff. #### What success looks like - Engagement lift: +22 % average engagement per post within six months (baseline: 3.5 %). - Response time: 90 % of comments answered within 2 hours, measured by Sprout Social’s inbox SLA. - Content volume: Delivery of at least 12 high‑quality Instagram reels per month, with a 1.5 % increase in average view‑through rate. - Community growth: +15 % follower increase across TikTok, Instagram, and LinkedIn combined each quarter.- Budget efficiency: Identify at least three under‑performing paid sets per quarter and reallocate spend to organic‑driven content, resulting in a 0.3 % lift in overall ROAS. ####Compensation & benefits -Salary: $65,000 – $95,000 USD, based on experience and demonstrated ROI. - Health & wellness: Medical, dental, vision, and a $250 monthly stipend for home‑office ergonomics. -Professional growth: $2,000 annual education budget (courses, conferences, certifications). - Paid time off: 20 vacation days plus three company holidays.- Remote‑friendly: Flexible schedule, a $500 annual cowork‑space credit, and a quarterly team retreat in Ocala, Florida (often a local brewery or hiking trail). - Equity: Eligible for employee stock option pool after 12 months. #### A human moment > “When I posted a behind‑the‑scenes video of our team in Ocala, Florida packing the first batch of the new snack, we got a flood of DMs from people saying ‘I grew up with this brand, it brings back so many memories.’ That’s the feeling I chase every day—turning a product into a shared memory.” – Maya,Senior Community Manager (based in Ocala, Florida) #### 1.Resume & portfolio: Attach a PDF of your resume and a link to a portfolio (Behance, personal site, or a shared Google Drive folder) showing at least six examples of social posts where you drove measurable growth. 2. Cover letter (optional but encouraged): Tell us about a time you turned a low‑performing campaign into a success story. Include the raw numbers and the steps you took. 3. Video intro (30 seconds): Record yourself answering: “What’s your favorite brand voice and why?” Upload to YouTube (unlisted) and share the link in your application.Submit everything through our careers portal by Friday, November 29, 2025. We’ll review applications on a rolling basis and aim to schedule a 30‑minute video chat within one week of receipt. #### Final note If you’re excited about shaping a brand’s digital conversation, love the idea of collaborating with a team that lives and works in Ocala, Florida while you stay wherever you feel most productive, and you can back up your creative instincts with data, we’d love to hear from you. Our social channels are only as good as the people who tend them—maybe you’ll be the next voice that turns a casual scroll into a loyal fan.* We’re an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability.* Apply tot his job