[Remote] Marketing Program Director - B2B Programs - Remote

Note:The job is a remote job and is open to candidates in USA. Vitalant is one of the nation’s largest nonprofit blood and biotherapies healthcare organizations. They are seeking a Marketing Program Director to lead the strategy and development of digital-first content that supports their mission and enhances patient care through effective storytelling and engagement across various channels. Responsibilities• Define and lead the enterprise content marketing strategy for scientific and biotherapies audiences with a digital-first approach.• Partner with subject matter experts to translate complex research and technical concepts into engaging, compliant, audience-specific content. • Oversee the planning, production, and distribution of content across Vitalant’s websites, social platforms, and partner channels. • Collaborate with Digital Marketing to ensure all content is optimized for SEO, user experience, and analytics visibility. • Implement scalable content systems and use AI-assisted tools (such as transcription, drafting, and workflow automation) to increase efficiency and accuracy.• Create compelling “proof stories” that showcase outcomes, partnerships, and scientific impact to elevate Vitalant’s thought leadership. • Manage program budgets and vendor partnerships to ensure fiscal accuracy and high-quality execution. • Track content performance metrics and refine strategies using data-driven insights. • Tailor complexity, tone, and style for scientific and professional audiences—maintaining credibility, clarity, and precision. Skills• Bachelor’s degree in marketing, business, communications, or related field or equivalent experience.• 5 years’ experience in content marketing and scientific communications (life sciences or healthcare preferred), with 3 years’ experience managing a team. • Demonstrated success leading multi-program portfolios and advising at the senior leadership level. • Proven ability to drive organizational alignment, influence across functions, and deliver results at scale. • Exceptional strategic planning and program design capabilities. • Strong analytical, organizational, and problem-solving skills. • Executive-level communication and influence skills.• Demonstrated ability to lead complex initiatives through collaboration and governance. • Proficiency in digital platforms, analytics, and change management tools. • Recognized for thought leadership, judgment, and ability to guide enterprise priorities. • Master’s degree strongly preferred. • Advanced degree or certifications (e.g., PMP, Lean, Agile) preferred. Benefits• Medical, dental, and vision insurance• 401K + 5% company match• Tuition assistance up to $5k per year• Free basic life and AD&D insurance• Free short-and-long-term disability insurance• Paid time off• Employee Resource Groups• Recognition and perksCompany Overview• Vitalant is a blood collection, testing, logistics and distribution service provider company.It was founded in 1943, and is headquartered in Scottsdale, Arizona, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job