Remote Marketing Manager jobs – Full‑Time Senior Marketing Manager (Remote) – Huntington Park, California – $95k–$115k – HubSpot, Google Analytics, Campaign Leadership, B2B Demand Generation

TITLE:Remote Marketing Manager jobs – Full‑TimeSenior Marketing Manager (Remote) – Huntington Park, California – $95k–$115k – HubSpot, Google Analytics, Campaign Leadership, B2B Demand Generation --- ### About Us We’re a mid‑stage B2B SaaS company that started in a modest co‑working space in Huntington Park, California five years ago. Our platform helps mid‑market manufacturers digitize their supply‑chain operations, and it’s now in the hands of ~3,200 customers across North America and Europe.In the last 12 months we grew ARR by 42 percent, pushed our Net‑Revenue Retention to 115 percent, and secured a Series C round $85 million that will fund expansion into the APAC market. Our team is spread across three continents, but the heartbeat of our culture—open conversation, data‑driven decision‑making, and a relentless focus on delivering real value—still feels like it’s happening in the same kitchen table where the founders first sketched the product roadmap. ### WhyThis Role Exists Right Now We’re on the cusp of launching two major product releases that target a new vertical—industrial IoT.To make that launch successful, we need a seasoned marketer who can own the end‑to‑end demand‑generation engine, tighten the funnel, and ensure the messaging resonates with both existing customers and fresh prospects. The role was created because we’ve outgrown the “hands‑on” approach of our previous manager; now we need someone who can lead a small, specialized team, scale campaigns, and embed measurable ROI into every channel. ###The Story You’ll Join When I first walked into our new office in Huntington Park, California after the Series C close, the excitement was palpable.I remember the first time we saw our email open rate jump from 12 percent to 28 percent after a simple A/B test on subject‑line tone—it was a moment that reminded the whole team how powerful focused storytelling can be. As our Marketing Manager, you’ll own that kind of “human moment” again and again, turning data into narratives that actually move the needle. ### What You’ll Do (Day‑to‑Day) - Strategic Planning: Design and execute an annual demand‑generation plan aligned with the product roadmap. Set quarterly OKRs that tie directly to pipeline contribution (target: $5 M pipeline per quarter, 30 % YoY growth).- Team Leadership: Direct a core team of 4 marketers (a content specialist, a paid‑media specialist, a marketing operations analyst, and an email‑marketing coordinator). Conduct weekly stand‑ups, quarterly performance reviews, and mentor each member on growth pathways. - Campaign Ownership: Own the full lifecycle of digital campaigns—from audience segmentation and creative brief in Adobe Creative Cloud to media buying in Google Ads and LinkedIn Ads, through lead nurturing in HubSpot and Marketo. - Analytics & Reporting: Build dashboards in Tableau and Google Data Studio that track key metrics (MQL‑to‑SQL conversion at 12 percent, CAC $2,850, LTV:CAC 3:1) and present insights to senior leadership every month.- Cross‑Functional Collaboration: Partner with Product (PMs, UX), Sales (Enablement, Ops), and Customer Success (NPS, churn reduction) to ensure messaging consistency and seamless handoff. - Budget Management: Manage a marketing budget of $500K annual spend, allocate spend across channels with a 3‑month rolling forecast, and optimize ROAS (goal > 4.5). - Vendor Oversight: Evaluate and negotiate contracts with external agencies (e.g., SEMrush for SEO audits, Sprout Social for social listening). - Process Improvement: Lead the migration of our marketing stack to a more integrated workflow using Asana for project management and Slack for real‑time communication, reducing campaign launch lead time from 4 weeks to 2 weeks.### Who You’ll Work With - VP of Growth (in Huntington Park, California): Sets strategic priorities, reviews performance metrics, and provides budget authority. - Product Marketing Lead (Remote, based in Austin, TX): Co‑creates go‑to‑market narratives and collateral. - Sales Enablement Manager (Remote, based in Chicago, IL): Aligns on buyer personas and sales playbooks. - Customer Success Director (in Huntington Park, California): Shares churn insights that inform retention‑focused campaigns. Every week you’ll find yourself in a 30‑minute “watercooler” on Slack with engineers, a 60‑minute data deep‑dive with the analytics team, and a 45‑minute brainstorming session with the content writer—always with the same focus: turning numbers into stories that drive qualified leads.### Tools & Technologies You’ll Use (8‑12) 1. HubSpot – Marketing automation, lead scoring, CRM integration. 2. Marketo –Advanced nurturing workflows for ABM. 3. Google Analytics 4 – Web traffic and attribution modeling. 4. SEMrush & Ahrefs – SEO research, backlink analysis. 5. Tableau – Dashboard creation and KPI visualization. 6. Adobe Creative Cloud (InDesign, Photoshop, Illustrator) – Asset creation for campaigns. 7. Sprout Social – Social listening and publishing calendar. 8. Mailchimp – Supplementary email blasts for events.9. Asana – Project tracking, task assignment, sprint planning. 10. Slack – Real‑time cross‑team communication. 11. Google Ads & LinkedIn Campaign Manager – Paid acquisition. 12. Salesforce – Sales pipeline visibility and lead handoff. ### Success Metrics (How We’ll Measure You) - Pipeline Generation: $5 M per quarter, with at least 30 % YoY increase. - Lead Quality: MQL‑to‑SQL conversion ≥ 12 percent, SQL‑to‑Opportunity ≥ 25 percent. - Cost Efficiency: CAC under $2,850 and ROAS ≥ 4.5 across paid channels. - Team Development: 90 % of direct reports meeting or exceeding personal development goals.- Campaign Velocity: Reduce average time from concept to launch from 4 weeks to 2 weeks within 6 months. - Retention Impact: Contribute to a 5‑point uplift in NPS through targeted win‑back campaigns. ### What We Offer (BeyondSalary) - CompetitiveCompensation: Base $95k – $115k USD, plus performance‑based bonus (up to 15 % of base). - Remote‑First Flexibility: Work from anywhere in the U.S.; we only require occasional (quarterly) meet‑ups in Huntington Park, California for team building. -Professional Development Stipend: $2,000 annually for courses, conferences (e.g., HubSpot INBOUND, DMA).- Health & Wellness: Medical, dental, vision, and a mental‑health allowance of $500 per year. - Generous PTO: 20 days + 10 company holidays, plus an extra “re‑charge” week after each product launch. - Equipment Budget: $1,500 for a home‑office setup (standing desk, monitor, ergonomic chair). ###Our Culture –The Human Side We believe a great campaign starts with a great human. Our weekly “Coffee & Wins” call (often a 15‑minute Zoom where we share a quick personal victory) is where the team celebrates everything from a child’s first bike ride to a campaign that exceeded its target by 18 percent.> “I’ll never forget the moment we realized our webinar registration had spiked by 45 percent after we added a live‑poll in the registration form. It felt like the whole team got a high‑five at the same time, even though we were spread across three time zones.” – Marketing Manager, 2023 We’re transparent about mistakes, too. If a paid‑search experiment underperforms, we dissect it in a blameless post‑mortem, document learnings in Confluence, and adjust the playbook. That mindset has helped us keep the cost‑per‑lead down 15 percent year‑over‑year.###Your Path Forward If you’re a marketing expert who loves turning raw data into compelling narratives, enjoys coaching a small team, and thrives in a fast‑moving, remote environment, we want to hear from you. The next step is simple: 1. Apply by submitting your résumé and a concise cover letter (no more than 300 words) that tells us why you’re excited about our product and how you’ve driven a 30 %‑plus lift in pipeline in a previous role. 2. Initial Chat – A 20‑minute conversation with our VP of Growth (based in Huntington Park, California) to explore fit and answer any questions you have about the role, the stack, or the culture.3. Take‑Home Exercise – A brief, real‑world scenario: design a high‑level demand‑generation plan for an upcoming IoT product release, including target personas, channel mix, and budget allocation. 4. Final Interviews – Meet the core team (Product Marketing Lead, Sales Enablement Manager, and a direct report) for deeper dives into strategy, collaboration style, and leadership philosophy. We aim to move quickly, usually making an offer within two weeks of the final interview. ### Closing Thought Marketing isn’t just about clicks and conversions; it’s about telling stories that matter to real people—engineers, plant managers, supply‑chain directors—who are looking for solutions that make their day‑to‑day work easier.If you’re ready to own that story, lead a talented team, and make a measurable impact on a product that’s already changing how manufacturers operate, let’s build something together. * We’re an equal‑opportunity employer and welcome applicants of all backgrounds. We celebrate diversity and are committed to creating an inclusive environment for all employees.* --- Location: 100% remote (U.S.‑based), with occasional in‑person gatherings in Huntington Park, California. Employment Type: Full‑Time,Senior Level.Salary Range: $95,000 – $115,000 base + bonus. – We look forward to meeting you! Apply tot his job