Remote Digital Marketing Specialist – Full‑Time, SEO & Paid Media Expert for Growing E‑commerce Brand in Clovis, California (Salary $85‑110k)

TITLE:Remote Digital Marketing Specialist – Full‑Time, SEO & Paid Media Expert for Growing E‑commerce Brand in Clovis, California (Salary $85‑110k) --- We’re a mid‑size online‑retail company that started as a single‑person side project in a tiny apartment on Main Street, Clovis, California. Over the past three years we’ve turned that idea into a $12 M annual revenue business, supplying eco‑friendly home goods to more than 70 % of our repeat customers across the United States. As we add two new product lines this spring, the marketing engine that brought us here needs a fresh set of hands.That’s why we’re looking for aRemote Digital Marketing Specialist who can own our SEO, content, and paid‑media efforts while still feeling the pulse of our roots in Clovis, California. ### Why the role exists now In Q1 2025 our organic traffic grew 18 % but plateaued at 250 k monthly visitors. Meanwhile our paid‑search spend rose 22 % without a corresponding lift in ROAS (return on ad spend) – it’s sitting at 3.2 × instead of the 4.5 × we need to sustain margin targets. The leadership team decided to double‑down on data‑driven testing and tighter funnel alignment, and the person who steps into this role will be the catalyst for those changes.If you love digging into Google Search Console, tweaking ad copy in Meta Business Suite, and watching a well‑crafted blog post climb from page 10 to the first page of Google, you’ll feel right at home. ### Who you’ll work withOur marketing department is a compact, cross‑functional squad of five people based primarily in Clovis, California. Two of us are full‑time copywriters, one is a senior analyst, and our Marketing Manager, who also lives in Clovis, California, coordinates the overall calendar.You’ll report directly to the manager but will partner daily with the senior analyst on dashboard creation (we use Tableau and Excel for reporting) and with the copywriters on keyword‑focused content. The rest of the company—product, fulfillment, and customer service—are all headquartered in Clovis, California and we meet via video call three times a week, so you’ll quickly feel part of a real team even though you’ll work from wherever you are. ### What you’ll own day‑to‑day - SEO strategy & execution: Conduct keyword research in Ahrefs and SEMrush, audit on‑page SEO in WordPress, and shepherd technical fixes with our devs (site speed, schema, crawl errors).Aim for a 12 % month‑over‑month lift in organic sessions and a 15 % increase in top‑10 rankings for target keywords within the first six months. - Paid‑media management: Build, launch, and optimize campaigns in Google Ads, Microsoft Advertising, and Meta Business Suite. We allocate roughly $250 k in ad spend each quarter; your goal will be to push the ROAS from 3.2 × to at least 4.5 × while maintaining a CPA (cost per acquisition) below $40 for our flagship product line. - Content production pipeline: Work with the copy team to turn keyword themes into blog posts, how‑to guides, and product pages.You’ll use Canva for visual assets, schedule posts in Sprout Social, and ensure each piece is tracked in HubSpot for lead attribution. - Email & automation: Oversee weekly newsletters and drip campaigns in Mailchimp, segment lists based on purchase behavior captured in HubSpot, and test subject‑line variations to lift open rates by at least 5 % quarter over quarter. - Analytics & reporting: Build a marketing performance dashboard in Tableau that pulls data from Google Analytics 4, Google Ads, and Meta.Provide a concise “Friday Pulse” email to the leadership team summarizing spend, traffic, conversion trends, and recommendations for the next week. - Testing culture: Establish a structured A/B testing framework for landing pages, ad creatives, and email copy. Document each experiment in Confluence and share results in our weekly sync. ### Success metrics we’ll track | Metric | Current | Target (12 months) | |--------|---------|--------------------| | Organic sessions (monthly) | 250 k | 350 k | | Top‑10 keyword ranking share | 24 % | 38 % | | Paid‑search ROAS | 3.2 × | 4.5 × | | CPA (average) | $48 | Your quarterly performance review will be based on these numbers, but we also value the process you bring—clear documentation, cross‑team collaboration, and a willingness to share wins (and failures) openly.### Tools you’ll be comfortable with 1. Google Analytics 4 2. Google Ads & Microsoft Advertising 3. Meta Business Suite (formerly Facebook Business Manager) 4. Ahrefs & SEMrush (keyword and backlink research) 5. HubSpot CRM & Marketing Hub 6. Mailchimp (email automation) 7. Canva (visual asset creation) 8. Sprout Social (social scheduling & listening) 9. Tableau (dashboards) 10. Excel (advanced functions, pivot tables) 11. WordPress (CMS) 12. Confluence (knowledge base) If you’ve used any of these tools for at least a year, you’ll feel right at home.If you haven’t, we’ll help you get up to speed—learning on the job is part of the culture we’ve built in Clovis, California. ### What we’re looking for -Experience: 3‑5 years of hands‑on digital marketing, with proven ability to drive organic growth and manage paid media budgets of $150 k+ per quarter. - Technical chops: Comfortable navigating Google Search Console, setting up conversion tracking, and interpreting attribution models. - Analytical mindset: Ability to translate raw data into actionable insights; experience with Tableau or similar BI tools is a plus.- Communication: Clear written and verbal skills; you’ll be drafting briefs for copywriters and presenting results to the leadership team. - Self‑starter attitude: Because you’ll be remote, you must structure your day, meet deadlines without micromanagement, and proactively surface challenges. - Cultural fit: We value curiosity, humility, and a willingness to experiment. If you’ve ever paused a campaign because you saw a “red flag” in the data and then ran a quick test to confirm, you’ll fit right in.### What we offer - Competitive salary: $85 k – $110 k, commensurate with experience, plus a quarterly performance bonus tied to the metrics above. - Remote‑first flexibility: Work from anywhere, but we do schedule a quarterly “in‑person day” at our office in Clovis, California for team bonding, coffee, and a quick walk around the riverfront. Travel expenses are covered. -Benefits: Medical, dental, vision, 401(k) with a 4 % company match, and a $1 200 annual stipend for home‑office upgrades (monitor, chair, etc.).- Learning budget: $2 000 per year for courses, conferences, or certifications—whether that’s a new Google Ads certification or a deep‑dive into data visualization. - Culture: We keep our Slack channels light (memes welcome) and our weekly “Show & Tell” meetings are a space to share something you learned, a podcast you love, or a personal win. > “When I first joined, I was nervous about remote work because I’d never managed a global campaign from my kitchen. After my first month, I realized the real advantage is the freedom to test ideas at 2 am if I’m inspired.The team in Clovis, California made every virtual coffee chat feel like we were all sitting around the same table.” – Jamie Liu,Senior Analyst (joined 2023) ### How you’ll get started If you’re excited to own a full marketing funnel, love the idea of seeing a blog post climb SERPs, and enjoy a collaborative environment with a small team in Clovis, California, let’s talk. Send us a short cover letter (no more than 300 words) describing a recent campaign you grew from concept to results, attach your résumé, and include a link to a portfolio or case study if you have one.We’ll review applications on a rolling basis and aim to schedule an initial video chat within ten business days of receipt. We appreciate the time you’ve taken to read this. Even if you decide this isn’t the perfect fit, we hope you’ll keep an eye on future openings—our team in Clovis, California is constantly evolving, and we value talent that brings a genuine passion for digital marketing. * We are an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.* Apply tot his job