Remote Content Strategist jobs – Senior Brand Content Planner (Full‑Time) – Remote – Austin, Texas – SEO & HubSpot Expertise – $85‑110k Salary Range – Remote Strategy & Storytelling Lead

TITLE:Remote Content Strategist jobs –Senior Brand Content Planner (Full‑Time) –Remote – Austin, Texas – SEO & HubSpot Expertise – $85‑110kSalary Range –Remote Strategy & Storytelling Lead --- We’re a midsize consumer‑tech brand that started in a cramped garage in Hot Springs, Arkansas back in 2014 and now ships products to more than 30 countries. Our growth has been anything but linear – the past 12 months alone we added $4 million in recurring revenue, grew our monthly blog visits from 150 k to 375 k, and expanded the content team from 5 to 12 full‑time writers and designers.That surge forced us to rethink how we turn data into stories, and why we’re hiring aRemote Content Strategist right now is simple: we need someone who can translate that avalanche of analytics into a coherent, brand‑centric narrative that fuels both acquisition and retention. If you love pairing a spreadsheet with a storyboard, have a habit of asking “what’s the story behind the metric?” and thrive in a fully remote setup while still feeling tied to the pulse of Hot Springs, Arkansas, keep reading.### What you’ll own day‑to‑day - Strategic roadmap – Craft a 12‑month content calendar that aligns SEO goals, product launches, and seasonal peaks. You’ll own the “why” behind each piece, ensuring every blog post, whitepaper, or carousel ties back to a measurable KPI (traffic, leads, or revenue). - Data‑driven briefs – Pull data from Google Analytics, Ahrefs, and SEMrush to develop briefs that include target keywords, user intent, and competitive gaps. Expect to deliver a complete brief within 48 hours of a product update request (our internal SLA).- Cross‑functional collaboration – Partner with product managers, UX designers, and the sales enablement team in Hot Springs, Arkansas to translate technical specifications into human‑first narratives. You’ll run weekly virtual workshops using Notion and Figma to co‑create storyboards. - Performance tracking – Set up dashboards in HubSpot and Airtable that surface traffic, conversion, and engagement metrics for each content asset. Report weekly to the VP of Marketing on lift versus baseline; the most recent quarter saw a 27 % increase in MQLs after we doubled our pillar pages.- Editorial governance – Lead a remote editorial board of 5 senior writers and 3 designers, running bi‑weekly “Content Huddles” on Zoom. You’ll enforce brand voice guidelines, tone, and style while championing diversity of perspective. - Optimization loop – Conduct A/B tests on headlines, meta descriptions, and CTAs using Sprout Social and Google Optimize; iterate based on real‑time results. For example, a recent headline tweak boosted click‑through rates by 14 % on our flagship product page. - Thought leadership – Publish a quarterly “State of Content” piece for the wider industry, positioning our brand as a go‑to source for actionable strategy.This will involve research, interviews with external experts, and coordination of a design package in Canva. ### Why this role matters nowOur senior leadership announced a shift from “transactional marketing” to “experience‑first storytelling” last quarter. The shift is driven by three concrete pressures: 1. Market saturation – In the US, particularly in the competitive tech corridor around Hot Springs, Arkansas, organic search traffic is plateauing, so we need smarter, deeper content to differentiate.2. Customer journey complexity –Our newest product line incorporates hardware, software, and a subscription service. Mapping this multi‑touch journey requires a unified narrative that only a dedicated strategist can own. 3. Revenue target –The board set a $30 million ARR goal for FY 2025. Content is projected to contribute 22 % of that growth, according to our internal attribution model. If you love the feeling of a puzzle snapping together, you’ll appreciate how each of these forces shapes the strategic brief you’ll receive every Monday morning.### Tools you’ll be hands‑on with - Google Analytics 4 – audience segmentation, funnel analysis - SEMrush & Ahrefs – keyword discovery, backlink audits - HubSpot Marketing Hub – email workflows, lead scoring - Notion – content brief repository, collaboration boards - Figma – wireframes for visual storytelling, style guide updates - Zapier – automating content uploads from Airtable to WordPress - Airtable – editorial calendar, KPI tracking tables - WordPress (headless) – publishing framework for blogs and guides - Sprout Social – social listening, post‑performance dashboards - Canva (Pro) – quick visual assets for blogs and social snippets - Trello – sprint boards for the writing team - Zoom & Miro – virtual workshops, mind‑mapping sessions ### Who you’ll work with - VP of Marketing (based in Hot Springs, Arkansas) – sets quarterly revenue‑share goals, meets with you weekly for strategic alignment.-Senior Product Manager (remote, but frequently visits Hot Springs) – feeds you product roadmaps and feature specifications. - Lead Designer (Austin, TX office) – partners on visual storytelling, ensures brand consistency across all assets. - Copy Lead (Remote, based in Denver, CO) – co‑owns the editorial calendar and runs the weekly “Content Huddles.”Our team is spread across eight time zones, but we all sync on Central Time to keep the rhythm. You’ll have a “core hours” window from 9 a.m. – 2 p.m.CT, which overlaps nicely with the majority of our colleagues in Hot Springs, Arkansas. ### What success looks like (first 6 months) | Metric | Target | Why it matters | |--------|--------|----------------| | Content volume | 12 pillar pieces + 24 supporting assets per quarter | Builds authority and fuels SEO growth | | Organic traffic lift | +18 % YoY for target topics | Directly linked to lead generation | | MQL conversion | +15 % from content‑driven forms | Shows content’s impact on the funnel | | Editorial turnaround | 95 % of briefs delivered within SLA | Keeps product launches on schedule | | Team NPS | 8/10 average in pulse surveys | Reflects healthy remote collaboration | Achieving these numbers will put you on the fast track to becoming the voice of the brand for external thought leadership, and you’ll be featured in at least two industry podcasts by month six.### Who you are - Experience – Minimum 5 years as a content strategist, SEO specialist, or senior copywriter; at least 2 years managing a remote editorial team. - Analytical mindset – Comfortable digging into GA4, building dashboards in Airtable, and extracting actionable insights. - Storytelling chops – A portfolio that shows you can turn a data point (e.g., “30 % churn”) into an engaging narrative that drives action. - Collaboration fluency – Proven record of influencing product, design, and sales partners without direct authority.- Process orientation – Experience establishing editorial SOPs, brief templates, and KPI reporting cycles. ### Nice‑to‑have (but not deal‑breakers) - Certification in HubSpot Content Marketing or Google Analytics. - Experience with headless CMS or GraphQL queries. - Background in B2B SaaS or hardware‑software hybrid products. - Familiarity with the “voice” of technology brands on LinkedIn and Medium. ### What we’ll give you in return -Compensation – Base salary $85,000 – $110,000 US $ (commensurate with experience) plus quarterly performance bonus up to 15 % of base.- Benefits – Medical, dental, vision; 401(k) with 4 % employer match; unlimited PTO; $1,200 annual home‑office stipend. -Professional growth – Budget of $2,000 per year for conferences, courses, or certifications; quarterly “skill‑share” sessions with senior leaders. - Culture – A remote‑first mindset with bi‑monthly “Team Retreats” in Hot Springs, Arkansas (we’ll fly you out for a weekend of co‑creation, hiking, and pizza‑making). - Technology – Company‑provided MacBook Pro, dual monitors, high‑speed internet reimbursement, and a Slack channel dedicated to non‑work memes (because we need laughs).### A human moment > “I love that I can brainstorm with Maya in Austin on a Tuesday, then hop on a quick call with Liam in Dublin on Thursday, and still feel like we’re all sitting around the same kitchen table,” says Jenna, ourSenior Copywriter based in Hot Springs, Arkansas. That sentence captures the daily reality we aim for: seamless collaboration across continents, anchored by a shared brand purpose. ### 1. Resume & portfolio – Submit a PDF of your resume plus a link to a curated portfolio that showcases at least three pieces where you defined the strategy, executed the brief, and measured results.2. One‑page strategy pitch – Write a brief (max 500 words) outlining how you would approach our upcoming “Smart Home” product launch from a content perspective. Include a headline, target keyword set, and an illustrative KPI model. 3. Optional video intro – If you feel comfortable, record a short (60‑second) video introducing yourself, your favorite content campaign, and why you’re excited about remote work from Hot Springs. Send everything to content‑[email protected] with “Remote Content Strategist – Hot Springs/Arkansas” in the subject line.We’ll review applications on a rolling basis and aim to schedule the first interview within 10 business days of receipt. --- If you’ve read this far, you probably already see how the pieces fit together: a growing brand in Hot Springs, Arkansas that needs a disciplined yet imaginative strategist to turn metrics into stories that sell. We can’t wait to meet the person who will help us write the next chapter. * Equal Opportunity Employer – We celebrate diversity and are committed to creating an inclusive environment for all employees.* Apply tot his job