Paid Media Specialist (SEM + Paid Social)

What You'll DoPaid Search (SEM, PMAX, Display, Video)• Plan, build, and manage campaigns across Google Ads and Microsoft Ads• Conduct keyword research, ad creation, and competitive benchmarking• Set up and optimize PMAX, Search, Display, and Video campaigns• Monitor pacing, bids, budgets, tracking, and performancePaid Social (Meta + TikTok)• Plan, build, and manage campaigns across Meta Ads and TikTok Ads• Handle audience setup, creative rotation, and A/B testing frameworks• Develop creative testing structures and optimization strategiesAnalysis & Strategy• Translate performance data into clear, actionable insights• Analyze campaign data using GA4, first-party data, and internal tools• Understand and optimize for CPA, ROAS, CTR, CPM, and other key metrics• Prepare clear internal and client-facing reports• Stay current on platform updates, algorithm changes, and industry trendsCollaboration• Work closely with creative team on concepts, messaging, copy, and direction• Support strategic planning with the Head of Media Technology• Communicate campaign performance and recommendations to clientsWho You AreRequired:• 4+ years of hands-on paid media experience (agency or freelance strongly preferred)• Deep expertise setting up and managing Meta Ads campaigns (this is urgent priority)• Deep expertise setting up and managing Google Ads campaigns (this is urgent priority)• Proficient with Google Ads, Microsoft Ads, and Meta Ads Manager• Strong working knowledge of GA4, Sheets/Excel, Looker Studio, or similar tools• Analytical thinker with exceptional attention to detail• Clear communicator who can work independently and manage multiple client accounts• Available to work Denver hours (9am-5pm MT) consistently• Can start immediately• Thrives in a fast-paced startup environment• Curious, resourceful, and eager to take ownership• Bonus Points:• TikTok Ads experience• Experience with DSPs or other paid channels• Strong copywriting skills• Understanding of retail/local business marketing strategies• Prior temp-to-perm or contract-to-full-time experienceWe Are Rosie is an equal opportunity employer.We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law. Apply tot his job