Paid Ads Specialist (Meta & Google Ads)

GrowthAssistant is looking for a Paid Ads Specialist (Meta & Google Ads) who’s skilled in Meta Ads and Google Ads, and eager to work with a fast-growing portfolio of direct-to-consumer brands. If you love optimizing campaigns, testing creative ideas, and collaborating with cross-functional teams — this is the perfect opportunity to take your paid media career to the next level. and claim your $300 Sign-On Bonus! Offer valid until December 31, 2025. Core Tasks:• Execute and optimize paid social campaigns across Meta (primary) and Google Ads (secondary) for multiple DTC brands within a single portfolio.• Build and launch new ad campaigns and ad sets from scratch; conduct A/B testing to identify high-performing creatives, audiences, and placements. • Monitor and optimize campaigns based on key performance metrics including ROAS, CTR, and CPM. • Support growth leads by managing day-to-day campaign execution, trafficking, and QA tasks-freeing senior team members to focus on strategy. • Pull reports and performance snapshots from ad platforms, dashboards and BI tools (Sigma Computing) to inform optimizations and highlight trends.• Communicate proactively via Slack, Notion, and video calls with brand growth managers and portfolio leadership. • Collaborate cross-functionally with creative and analytics stakeholders to ensure campaign execution aligns with brand goals. • QA ad performance across brands and flag optimization needs for senior growth team members. • Participate in daily or weekly syncs with the growth team to review results and surface learnings across the brand portfolio. Must-Haves:• 2-3 years of experience executing Meta Ads campaigns (launching, optimizing, and scaling).• 1+ year experience managing Google Ads (Experience with feed-driven formats like Shopping & PMax is preferred). • Strong grasp of performance marketing KPIs: ROAS, CTR, CPM, and CAC. • Experience managing multiple DTC brands simultaneously (agency or in-house portfolio model). • Comfortable using Shopify, Slack, Notion, and Google Sheets for reporting and collaboration. • Familiarity with BI dashboards (e.g., Sigma Computing, Looker, or similar) for monitoring paid media performance. • Strong written and verbal English; proactive communicator.• Proven track record supporting U.S.-based marketing teams remotely. • Ability to work U.S. business hours. Nice-to-Have:• Exposure to affiliate, Pinterest, or Amazon ads channels. • Basic understanding of influencer marketing or UGC content workflows. • Familiarity with AI tools for creative optimization or reporting. • Interest in long-term growth across a portfolio of DTC brands. Apply tot his job