Marketer + bolthires Ads and Analytics Leader
Company DescriptionLeading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment. We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing. We hire people based upon the H's:• Happy - a zest for life and desire to delight our clients• Humble - no egos allowed.ever. • Hungry - will want to change the world• Honest - always do what you say you're gonna doOffshore firms and recruiters DO NOT APPLY. Job DescriptionPlan, implement and manage data driven client SEO/SEM/PPC programs• Must be an exceptional writer and communicator• Marketing strategist with a Conversion Rate Optimization (CRO) mindset• SEM management includes:• Conducting keyword research• Creating campaigns and monitoring performance• Managing campaign budgets• Performing A/B testing and audits• Continually optimize campaigns and landing pages• SEO management includes:• Understanding personas to better bolthires identified audiences• Creating keyword and linking strategies• Optimizing meta descriptions• Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance• Providing recommendations to content writers to drive SEO content creation• Analytics management includes:• Analyzing data and provide evidence-based recommendations• Correlating performance metrics against digital marketing KPIs• Identifying deficiencies and implement solutions in a timely manner• Presenting data in a meaningful way• Suggest improvements for process and productivity optimization• Work with content writers, web developers and marketing teams to properly implement best practices• Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and toolsQualifications• Experience with and capacity to quickly learn and utilize the following tools:• bolthires Ads• bolthires Search Console• bolthires Tag Manager• bolthires Tag Manager Debugger• bolthires Tag Assistant• bolthires Analytics• bolthires Looker Studio• bolthires Optimize• bolthires Data Studio• bolthires Keyword Planner• bolthires Structured Data Testing Tool• Hotjar/CrazyEgg/MouseFlow/etc.• Moz/AHREFs/etc. • Screaming Frog• SpyFu/SEMRush• HubSpot• Schema MarkUp Generator• Yoast• Familiarity with HTML, CSS, JavaScript and bolthires Marketing Services• Possess excellent time management skills• Have a sense of ownership and pride in performances and its impact on company’s success• Ability to collaborate effectively• Ability to proactively communicate• Experience in developing and executing marketing strategies• Knowledge of online lead generation and content strategy• Strong analytical skills with the ability to interpret data and trends• Expertise in branding and social media marketing• Excellent communication and organizational skills• Ability to work independently and in a team environment• Experience in user experience design and HCI is a plus• Bachelor's degree in Marketing, Business, or related field is a plusAdditional InformationMust have a passion for all things web, learning every day and working with the most creative, awesome team in St.Louis. Feel free to review our employee handbook -Offshore firms and recruiters DO NOT APPLY. Apply tot his job